February 6, 2012

Use Facebook to increase engagement on your site

by John Haydon

If you want to increase pages views and site engagement, it’s critical that you create a more social experience when people visit your website. For example, when people view an article from your blog, they can see which of their friends have already read that article. They also can share content on your site with their Facebook friends. Gigya published data … Continue reading

January 30, 2012

Facebook Timeline apps: A new way to engage

by Debra Askanase

Move signals a game-changer for how brands and organizations will use Facebook Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers, educators, general public. On Jan. 18, Facebook introduced Timeline apps, along with a list of the first 60 Timeline apps that are approved and ready for Facebook users. (A user’s profile is now his or her “timeline” of … Continue reading

Category: Facebook, Social media, Tools
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January 26, 2012

Does Facebook work for fundraising?

by John Haydon

Are nonprofits raising any money with Facebook? The answer really depends on how you define fundraising.

I recently appeared as a guest on Tony Martignetti’s NonProfit podcast. Continue reading

Category: Facebook, Fundraising, Social media
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January 24, 2012

How to use Facebook as an administrator vs. as a person

by John Haydon

  Tips for how to toggle between your Facebook Page and personal profile Target audience: Nonprofits, foundations, social enterprises, cause organizations, NGOs, brands, businesses, Web publishers, educators, journalists, general public. Facebook is a raging river most days. And that raging river can either feel like an exciting ride or a complete terror. One thing that makes a huge difference is … Continue reading

January 20, 2012

How to create Facebook Timeline covers for your nonprofit’s supporters to use

by John Haydon

By now you’re probably aware that your personal Facebook profile has been upgraded to the new Timeline layout, which features a large image, or cover, at the very top.

Nonprofits and organizations don’t yet have the ability to create their own Timeline or use the new layout features — but their supporters can. Continue reading

Category: Facebook, Resources
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January 9, 2012

17 ways to revive your organization’s Facebook Page

by John Haydon

Target audience: Nonprofits, foundations, social enterprises, cause organizations, NGOs, brands, businesses, Web publishers, educators, general public. If your organization’s Facebook Page no longer has the growth and activity it did when you first launched it, you’re not alone. Many nonprofits have experienced the similar flat-lining due to shifting priorities, turnover or ineffective strategies. The good news is that you can … Continue reading