July 1, 2013

7 ways nonprofits can benefit from Facebook hashtags

by John Haydon

Facebook has adopted the use of hashtags. Find out how your organization can leverage the power of hashtags to reach a broader audience. Continue reading

June 26, 2013

What’s good virality for my Facebook Page?

by John Haydon

Wondering what good virality means? Find out what virality measures and why you should be using your own organization’s analytics to set your personal benchmark. Continue reading

June 19, 2013

6 reasons to give people to sign up for your email list

by John Haydon

Trying to build your email list? Read up on why you should first think like your audience and ask yourself, ‘What’s in it for me?’ Continue reading

June 17, 2013

Building a loyal Facebook fan base

by John Haydon

Trying to build a loyal Facebook fan base for your nonprofit? Check out this chat from Jon Loomer and John Haydon as they discuss the key differences between nonprofits and for-profits when approaching Facebook marketing. Continue reading

June 4, 2013

Facebook launches verified profiles and pages

by John Haydon

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Facebook is rolling out verified pages and profiles for desktop and mobile. The goal is to “increase authentic engagement on Facebook, specifically with celebrities, journalists, government officials, and popular brands and businesses.” Like verification badges on Twitter, a checkmark will appear in a number of places: This work is licensed under a … Continue reading

Category: Facebook
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May 30, 2013

The only Facebook metric that really matters

by John Haydon

When it comes to Facebook metrics, there’s one thing that really matters: People Talking About This. Find out why all other metrics are a means to the end. Continue reading