June 4, 2014

Using social media shortcuts to increase productivity

by John Haydon

IFTTT (If This, Then That) is a free utility that automates tedious online tasks. Here are 14 IFTTT recipes for marketers. Continue reading

March 3, 2014

How to entice your board into the social media waters

by Caroline Avakian

Find inducements & show them the payoff This is the second part of a two-part series on making the case for your social media plan and initiatives. Also see: • Getting your board on board with social media Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers. Getting your board engaged and on board with social media can … Continue reading

February 14, 2014

Three free tools to boost your nonprofit’s public relations

by Caroline Avakian

Unless you have a publicist, public relations strategies at small to medium nonprofits are often on the back burner. There are press releases that wind up sitting on your website and not getting much distribution. Press pages with long listings of news article from 2010. You get the picture and we get it too — it’s difficult to focus on … Continue reading

Category: Marketing, Nonprofits
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February 3, 2014

How content marketing can help your nonprofit

by John Haydon

What if your nonprofit’s supporters came looking for you instead of the other way around? You can use content marketing to attract the people and funders whose support you want. Continue reading

Category: Marketing
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January 27, 2014

3 ways nonprofits should take advantage of video marketing

by Guest

Creating video content is one of the easiest ways a nonprofit organization can get noticed. puts a human face to your nonprofit’s name, outlining the problems it addresses and its efforts to fix them. Here are 3 ways nonprofits can take advantage of video marketing. Continue reading

Category: Marketing, Video
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December 16, 2013

5 simple steps to content marketing success

by Guest

Nonprofits can use content marketing to attract the people and funders whose support you want. You’re producing content all the time, so put it to good use for your cause.

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Category: Marketing
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