October 15, 2012

How DoSomething uses data to change the world

by Guest

Sometimes impact can be achieved without money, an adult or a car This post was written by Beth Kanter, co-author of the new book Measuring the Networked Nonprofit: Using Data to Change the World. She and co-author KD Paine appear at TechSoup headquarters, 525 Brannan St., Suite 300 in San Francisco on Wednesday from noon to 1:30 p.m. Register to attend the … Continue reading

October 1, 2012

5 Google Analytics stats you should be tracking

by John Haydon

If you want your website to increase the number of email subscribers and new donors on your website, you first have to know what’s currently working (or not) on your website. The best tool for the job is Google Analytics. Here are five important stats to measure with Google Analytics. Continue reading

May 29, 2012

Metrics: Go beyond counting likes and followers

by John Haydon

Archers don’t aim at the point halfway between the arrow tip and the target. If they did, they would never hit the bullseye.

In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they’re not getting the results they expected. Continue reading

April 26, 2012

Measure social media traffic with Google Analytics

by John Haydon

Set up segments to determine who’s sending visitors your way You know that your nonprofit or social enterprise can use Google Analytics to measure traffic not just from referring websites but from social networks like Twitter, Facebook and Google Plus, right? The video above will show you how to measure traffic from supporters using social media. It’s based on this … Continue reading

March 22, 2012

5 steps to set up your measurement program

by Shonali Burke

Last week I was in Orlando, Fla., speaking about measurement to the Public Relations Society of America chapter there. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at Socialbrite all that much. So below I’ve outlined my approach. If you have a small budget and don’t have access to fancy dashboards, then this might be especially helpful. Continue reading

February 29, 2012

How to set up a metrics program

by JD Lasica

Over the past two years, I’ve been spending an increasing amount of my time helping nonprofit and business clients set up metrics programs.

For mid-size and large organizations, their social media teams often work with outside vendors that help take the pulse of their communities and help inform their decision-making. (Here’s a list of our top 10 paid social media monitoring services for nonprofits and top 20 social media monitoring vendors for business.) Continue reading