October 10, 2011

7 top tools to measure performance & influence on Twitter

by Kyria Abrahams

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.

This is the part of our ongoing series on how organizations can get the most out of Twitter. Continue reading

August 10, 2011

Nonprofits: Are your Facebook fans engaged?

by Debra Askanase

  Participation is the key for getting value out of your Facebook Pages Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, businesses, Web publishers, individuals. I‘ve been digging deep into research about Facebook fan activity lately, in preparation for a few upcoming presentations about social media return on engagement and Facebook engagement. I was delighted to find recent research … Continue reading

July 11, 2011

10 social tools to put to work for your cause

by Guest

Fablistic: Discover new products and places from people you trust.   Have you tried out these free apps and metrics tools? Target audience: Nonprofits, social enterprises, brands, companies, cause organizations, educators, NGOs, Web publishers. Guest post by Roberta Stanfield HandsOn Network Did you blink and suddenly realize everything around you is digital? The technology train is taking off! Here’s your … Continue reading

June 14, 2011

7 tips & a grid for social media measurement

by Guest

Click image to enlarge. Guest post by Beth Kanter bethkanter.org Last week public relations and measurement professionals met in Lisbon, Portugal, for a summit hosted by the International Association for Measurement and Evaluation of Communications. Of interest was an workshop that was designed to begin setting the standards in social media measurement co-facilitated by KD Paine, an expert in communications and … Continue reading

May 6, 2011

How to understand Daily Active Users in Facebook Insights

by John Haydon

We’ve already looked at seven different ways that people interact with your Facebook Page. Facebook Insights allows you to view daily interactions by type in a report called “Daily Active Users Breakdown.” This report can be found by selecting the “Users” report on the left-hand side of your Insights panel: Understanding the breakdown of Daily Active Users Halfway down the Users … Continue reading

December 16, 2010

14 free tools to measure your social influence

by JD Lasica

A screenshot of the TwitterPoster visual application. (Image by mil8) Are your online efforts getting traction? Start your metrics engines! Target audience: Nonprofits, brands, businesses, foundations, NGOs, cause & community organizations, Web publishers, educators, individuals. In this series: • Getting started with social media metrics • How to measure your nonprofit’s social media success • Guide to social media metrics … Continue reading