February 24, 2014

Getting your board on board with social media

by Caroline Avakian

This is the first of a two-part series on making the case for your social media plan and initiatives. Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers. You get it, your team gets it, but how do you make sure all the directors on your board understand the value that social media can bring to your … Continue reading

November 12, 2013

10 ways to learn about your fans by using Facebook Graph Search

by John Haydon

One of the most critical components of an effective content strategy is to understand your audience. In this video we lay out 10 ways to use Graph Search to understand your organization’s Facebook community.
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September 16, 2013

SEO 101: 10 ways to make your site more findable

by Guest

If you’re just starting to look into search engine optimization, or SEO, it’s important to get a handle on how it works so that you use it to benefit your organization. Using SEO properly will eventually pays big dividends as it boosts your website’s visibility, thereby creating more opportunity to convert prospects into supporters or customers. Continue reading

May 7, 2013

Understand WordPress tags and categories

by John Haydon

WordPress users are often confused when it comes to differentiating between categories and tags. Learn the difference between the two, plus find out how to create effective tags and categories on your own blog. Continue reading

April 24, 2013

Create a Facebook page fan gate for your nonprofit

by John Haydon

Encourage likes with fan-gating. Find out how yo ucan create fan-gate custom tabs without knowing any HTML. Continue reading

October 29, 2012

3 steps to add your nonprofit’s url to Pinterest

by JD Lasica

Verify your site to add credibility & authority Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, Web publishers — anyone with a Pinterest account and a website. You may have missed the announcement Thursday that Pinterest is now giving website operators a way to verify your website on your Pinterest profile page. If you manage your nonprofit’s Pinterest account … Continue reading