July 30, 2012

How to schedule a Facebook page update

by John Haydon

Afew weeks ago Facebook — which just passed 955 million members — rolled out a new feature that lets page administrators schedule updates in advance. In other words, you pick the specific date and time when your update goes live. Continue reading

July 25, 2012

Title tags: One way to boost search engine results

by John Haydon

Atitle tag is the main title of a webpage that search engines index. It’s visible in the title bar of a browser and in the headings of search engine results, as shown below. Continue reading

April 20, 2012

How to create fans-only content on your Facebook page

by John Haydon

Attract more Likes with custom tabs and tailored content Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers, Facebook page administrators and strategists. The other day you may have read my article in Socialbrite about a foundation that increased their Facebook Page fan base over 1,000 percent in 13 days by using fan gating. There are … Continue reading

April 18, 2012

8 tips on how to write awesome blog posts

by John Haydon

Writing awesome blog posts is something great bloggers are always working toward. If you’re reading this, you’re on the road to becoming a great blogger. Continue reading

April 13, 2012

10 secrets to video storytelling success

by JD Lasica

If there was one buzzword at last week’s Nonprofit Technology Conference, it was storytelling. On Wednesday Debra Askanse wrote about our Future of Storytelling panel. And there were at least two or three other sessions about nonprofit storytelling.

One of the most informative was the session “Sight, Sound, and Motion: Video Storytelling and Using Video for Advanced Messaging” put on by Michael Hoffman and Danny Alpert of See3 Communications, which works with nonprofit clients to create compelling video stories. Continue reading

March 2, 2012

Facebook Welcome Pages are dead — say hello to Timeline

by John Haydon

We’ll help you transition to Timeline, coming (like it or not) on March 30 Target audience: Everyone. Facebook made the stunning announcement this week that, as of March 30, all nonprofits or businesses will no longer have a Welcome Page (if you had one). Instead, everyone who visits your page will see the new Timeline page with the big cover … Continue reading