An advocacy campaign to save a state park in Big Sur, Calif. (Image by Patrick Smith) A look at the most effective techniques to advocate for social change Guest post by Kyle Henri Andrei Idealware Advocacy organizations often encourage their grassroots supporters to influence politicians and corporations using different methods, from promoting a cause or […]
Social media
3 secrets to raising big bucks online
According to a study by Blackbaud, NTEN and Common Knowledge, over 92 percent of nonprofit organizations have a presence on at least one social networking site, but most raise very little money through their social activity.
In fact, 87 percent have raised under $1,000 on Facebook since they began using the platform.
A big part of what holds nonprofit organizations back is the fact that they can’t risk full-fledged social media adoption because they’re short staffed and must focus on creating revenue and running programs — helping real people in the real world.
Online friends are the new news authorities
View more PowerPoint from Debra Askanase News becoming more social as publications turn to apps & hubs Target audience: Journalists, online news staffs, Web publishers, news consumers, nonprofits, foundations, businesses, educators. Earlier this month I gave a presentation for the New England Press and Newspaper Association‘s winter conference on how social media is impacting journalism […]
What to pin, and what not to pin, on Pinterest
Company logos? No. Curating inspiration? Yes. Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers, educators, journalists, general public. Guest post by Noland Hoshino [B]cause Media Have you gone to a buffet in Las Vegas? What did you see first? The delicious food or the menu? What catches your attention in […]
The 7 elements of a Strategic Social Media Plan
Image by BigStockPhoto.com This is the second part of a two-part series on creating a strategy for your nonprofit or social cause. J.D. conducts two webinars a month on “6 Steps to Create a Powerhouse Social Strategy for Your Nonprofit” at CharityHowTo. Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, government agencies. […]