August 6, 2012

Storytelling tips from the experts at Pixar

by Lauren Major

Is this the chewiest infographic you’ve seen this week? Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Storytelling is often undervalued by nonprofits but is a key ingredient to furthering their mission and enhancing their fundraising efforts. ”Pixar’s 22 Rules to Phenomenal Storytelling” was compiled by PB&J Publishing based upon tweets by Emma Coats, an expert storyboard artist at Pixar. As we’ve written … Continue reading

June 28, 2012

Vidyard: A complement to YouTube

by Lauren Major

We continually like to update our subscribers and clients with interesting new products andapps that grab our attention. One such product that may be useful to nonprofits is Vidyard, a relative newcomer in the end-to-end video hosting space. (See below for a discount for Sociabrite readers.) Continue reading

June 7, 2012

New YouTube channel shines light on human rights

by Guest

When I first started working at WITNESS almost exactly nine years ago, Web video was still in its infancy. YouTube was still a dream and two years from launching and “user-generated content” was three years away from being declared Time magazine’s coveted “Person of the Year” (with the emphasis on the person being “you”). Continue reading

April 17, 2012

Online advocacy video best practices

by Lauren Major

Every person, cause and business has a story to tell, and a few key video techniques can help bring these stories to life.

Here are a few ways to achieve effective storytelling with video, allowing you to spread awareness and advocate for a cause that deserves greater visibility. Continue reading

April 13, 2012

10 secrets to video storytelling success

by JD Lasica

If there was one buzzword at last week’s Nonprofit Technology Conference, it was storytelling. On Wednesday Debra Askanse wrote about our Future of Storytelling panel. And there were at least two or three other sessions about nonprofit storytelling.

One of the most informative was the session “Sight, Sound, and Motion: Video Storytelling and Using Video for Advanced Messaging” put on by Michael Hoffman and Danny Alpert of See3 Communications, which works with nonprofit clients to create compelling video stories. Continue reading