November 22, 2011

Free tools to help geo-target your socialsphere

by Guest

Use MarketMeSuite, Meetup & Foursquare to locate your closest supporters Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, social media managers. Guest post by Nikki Peters Community Support Manager, MarketMeSuite If you have a Twitter account, you’ve likely used Twitter search to locate supporters and other like-minded organizations that are tweeting about topics and causes you care about. … Continue reading

November 18, 2011

First impressions of Google+ Pages for nonprofits

by Debra Askanase

 “ A look at the significance of Google+ Pages for brands Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, businesses, social media managers, Web publishers, individuals. Google+ launched Pages last week, a move many of us have been looking forward to since the launch of Google+ itself. Within days, stories of unintentional G+ personal posting, problems sharing admin oversight, … Continue reading

November 17, 2011

How to use microsites to better tell your nonprofit’s story

by Guest

Microsite built for The Center for Reproductive Rights by SankyNet. Microsites can be a powerful tool for online fundraising and marketing Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, foundations, educators, Web publishers, creative directors. Guest post by Carla Chadwick Creative director, SankyNet Let’s face it: Nonprofit websites often suffer from multiple personality disorder. There’s the “program” side that … Continue reading

November 17, 2011

How nonprofits should be using data

by Debra Askanase

I recently presented a workshop titled “Data Driven Leadership” at the Massachusetts Nonprofit Network/AGM annual conference along with colleagues Marc Baizman and Steve Backman. The question we addressed in the workshop was: What online data can help a leader make informed decisions around programming, advocacy and fundraising? Marc, Steve and I have expertise in Google Analytics, in understanding customer segmentation and databases, and in identifying social media metrics, respectively. Continue reading

November 16, 2011

How to create a Google Plus business page

by John Haydon

Target audience: Nonprofits, NGOs, cause organizations, businesses, brands, social media managers, Web publishers, individuals. Last week Google released their business profile page, which includes many of the features that Google Plus profiles have. Creating a Google Plus page for your nonprofit or brand can increase the visibility of your organization. Once you have a page, you will have a URL … Continue reading

November 10, 2011

What Facebook’s hybrid News Feed means for engagement

by John Haydon

5 tips to help you take advantage of Facebook’s twin feeds Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, Web publishers, individuals. Facebook’s enhanced News Feed and Ticker has changed the engagement game for Facebook Page admins. And those who know the rules of the game will be able to get more results simply by shifting … Continue reading