Reports: Mobile



Ericsson Mobility Report
Ericsson Mobility Report
Publisher: Douglas Gilstrap,
Senior Vice President and
Head of Strategy, Ericsson
28 pages, November 2012

Ericsson has performed in-depth data traffic measurements since the early days of mobile broadband from a large base of live networks covering all regions of the world. The aim of this report is to share analysis based on these measurements, internal forecasts and other relevant studies to provide insights into the current traffic and market trends.

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Mobile Relationship Management
Mobile Relationship Management
Gleanster
Deep Dive analyst
10 pages, July 2012

This report looks at the experiences of more than 75 retailers and consumer brands that have outperformed their industry peers with respect to their mobile marketing initiatives. It explains that much of this improvement can be attributed to the notion of Mobile Relationship Management.

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Mobile App Strategy
4 Keys to Building a Successful, Scalable Mobile App Strategy
Appcelerator
10 pages, June 2012

Mobile is already changing everything: It will transform relationships with customers and employees alike. How can you best enable this to happen? How can you build a long term, sustainable mobile strategy? Find out how your business can expand reach and revenue by incorporating a mobile app strategy into your overall IT plans. In this whitepaper, you’ll learn how to launch a successful mobile initiative with a four-step strategy that will get you up and running quickly-and provide a scalable model for the future.

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Global digital advertising
Global digital advertising Q1 2012 update
Adobe
11 pages, May 2012

How will trends in search, mobile, and social media impact your marketing strategy this year? This comprehensive report analyzes data from brands and their fans to examine how emerging media trends are changing the way that marketers connect with customers, and learn about:

• How tablets are driving today’s search spend
• Why the Bing/Yahoo ROI advantage no longer exists
• How the new Facebook Timeline increases fan engagement

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Mobile eBusiness
The Future of Mobile eBusiness Is Context
Forrester Research
25 pages, May 2012

This report maps the evolution and the key driving principles ebusiness professionals should follow to maximize their opportunity within this rapidly changing and transformative space.

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location-based-services
Three-quarters of smartphone owners use location-based services
Princeton Survey Research Associates International for
the Pew Research Center’s Internet & American Life Project
5 pages, May 2012

This new report finds that 74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geosocial service to “check in” to certain locations or share their location with friends. Also, almost one in five teen smartphone owners (18%) uses a geosocial service such as Foursquare.

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Just-in-time Information through Mobile Connections
Just-in-time Information Through Mobile Connections
Lee Rainie, Director, Pew Internet Project
Susannah Fox Associate Director, Pew Internet Project
13 pages, May 2012

The Pew Research Center’s Internet & American Life Project has documented some of the ways that people perform just-in-time services with their cell phones.

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Mobile Strategy
Six Steps for Building a Long-Term Strategy for Mobile: Technical Considerations
Oracle
10 pages, February 2012

If your business is online and lacks integrated mobile commerce capabilities, you’re missing out on sales. Organizations have worked fast to meet the demand for mobile and compete for the billions of dollars up for grabs, but many have rushed into mobile without realizing that success hinges on the right technology. This whitepaper will describe the six steps every organization must take to make the best mobile technology decisions for its business.

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tablet-ebook-reader
Tablet and E-book Reader Ownership Nearly Double Over the Holiday Gift-Giving Period
Lee Rainie, Director, Pew Internet Project
11 pages, January 2012

The Pew Research Center’s Internet & American Life Project conducted a survey aimed at tracking growth in the ownership of both tablets and e-book readers. Between mid-December and early January, the number of owners of each device rose from 10% to 19%. Overall, 29% of adults own at least one of them.

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Global Digital Communication
Global Digital Communication: Texting, Social Networking Popular Worldwide
Andrew Kohut, Richard Wike, Juliana Menasce Horowitz & others
Pew Research Center
30 pages, December 2011

Text messaging is a global phenomenon. Across the 21 countries polled, 75% of cell phone owners say they text. Texting is widespread in both wealthy nations and the developing world, the poll found. Many also use their mobile phones to take pictures or video. A median of 50% use their cell phones in this way. This survey also finds that social networking is popular in many nations around the globe.

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Americans and text messaging
Americans and text messaging
Aaron Smith, Senior Research Specialist
PewResearchCenter
14 pages, September 2011

Some 83% of American adults own cell phones and three-quarters of them send and receive text messages. The Pew Research Center’s Internet & American Life Project asked those texters in a survey how they prefer to be contacted on their cell phone and 31% said they preferred texts to talking on the phone, while 53% said they preferred a voice call to a text message.

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35% of American adults own a smartphone
35% of American adults own a smartphone
Aaron Smith
Senior Research Specialist
Pew Research Center
24 pages, July 2011

If you’ve been wondering if your fundraising or membership campaign should include mobile, you may want to check out this recently released report from the Pew Internet Project. The report finds that one third of American adults own smartphones; 83% of US adults have a cell phone and 35% own a smartphone; mobile phones are a main source of internet access for one-quarter of the smartphone population.

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Passport to Purchase
Passport to Purchase: M-Commerce
Integer
19 pages, January 2011

As online technology and services develop, mobile online technology and services of the same kind are sure to follow. This is true of mobile commerce. E-commerce has grown significantly over the past 10 years; and today, mobile commerce not only offers shoppers the same browser-based purchasing services via mobile, but in fact, allows more seamless crossing of channels from digital shopping to in-store shopping. Download this whitepaper and read more abut the mobile evolution and its implications on CPGs, cross-channel approaches, target demographics, purchase behaviors and more.

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Mobile Youth Around the World
Mobile Youth Around the World
The Nielsen Company
10 pages, December 2010

From texting to video to social networking, mobile phones are taking an ever-expanding role in our daily lives. And young people around the world are more immersed in mobile technology than any previous generation. Nielsen analyzes and tracks mobile usage in North America, Africa, Asia, Europe, Latin America and the Middle East. In this report, they have highlighted mobile youth data from Brazil, Russia, India, China, Vietnam, Germany, US, UK, Spain and Italy. Understanding whether behaviors are a function of age or other environmental factors can help marketers communicate more effectively with this key demographic through mobile services and devices.

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The Rise of Apps Culture
The Rise of Apps Culture
Kristen Purcell, Pew Internet Project
Roger Entner, The Nielsen Company
Nichole Henderson, The Nielsen Telecom Group
46 pages, September 2010

Some 35% of U.S. adults have software applications or “apps” on their phones, yet only 24% of adults use those apps. Many adults who have apps on their phones, particularly older adults, do not use them, and 11% of cell owners are not sure if their phone is equipped with apps. Among cell phone owners, 29% have downloaded apps to their phone and 13% have paid to download apps. This report is based on a Pew Internet telephone survey of 2,252 U.S. adults age 18 and older in April-May 2010.

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2010 Nonprofit Text Messaging Benchmarks
Michael Amoruso and Jessica Bosanko of M+R Strategic Services
Katrin Verclas of MobileActive.org
18 pages, February 2010
(Recommended)

The 2010 Nonprofit Text Messaging Benchmarks report is an analysis of mobile advocacy and mobile fundraising metrics for nonprofit organizations. It aims to provide benchmarks and metrics by which nonprofit organizations can measure their success with text messaging and to illustrate the various ways in which organizations are using text messaging.

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social-media-and-young-adults
Social Media & Mobile Internet Use Among Teens and Young Adults
Amanda Lenhart, Kristen Purcell, Aaron Smith and Kathryn Zickuhr
Pew Research Center
37 pages, Feb. 3, 2010
(Recommended)

This report is a part of a series of reports undertaken by the Pew Research Center that highlight the attitudes and behaviors of the Millennial generation and brings together recent findings about Internet and social media use among young adults by contrasting it within comparable data for adolescents and adults older than 30.

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state-of-the-mobile-web
State of the Mobile Web
Jon S. von Tetzchner, Opera Software
18 pages, Jan. 26, 2010

Opera is reinventing the Web for connected devices. Their two mobile products, Opera Mini and Opera Mobile, set the standard for mobile Web browsing on both feature phones and smartphones.

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a-guide-to-getting-started-with-sms-text-messaging
A Guide to Getting Started With SMS (Text) Messaging
Mobile River
9 pages, 2009
(Recommended)

This guide will help you use SMS (text) message marketing to drive initiatives for your business or cause, enhance your users’ experience and improve your operations. By properly planning your campaign, you’ll be able to reach your objectives and be able to measure the impact of your campaign.

Registration page
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pew
Teens and Mobile Phones Over the Past Five Years
Amanda Lenhart
Pew Internet & American Society Project
17 pages, Aug. 19, 2009

Teenagers have previously lagged behind adults in their ownership of cell phones, but several years of survey data collected by the Pew Internet & American Life Project show that those ages 12-17 are closing the gap in cell phone ownership. Since 2004, mobile phone use has climbed steadily among teens ages 12 to 17 — to 63% in fall of 2006 to 71% in early 2008.

Report page
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pewnew
A Mobile Voice: The Role of Mobile Phones in Citizen Media
Katrin Verclas with Patricia Mechael
MobileActive.org
28 pages, November 2008
(Recommended)

MobileActive.org explores the dynamics of the role of mobile phones in enhancing access to and creating information and citizen-produced media. The report explores trends in the use of mobile telephony with a focus on software and platforms that make content creation and broadcasting easier. The report also presents an inventory of current and potential uses of mobile phones to promote citizen media and freedom of information and short case studies of examples. Also considered are security considerations that might impact citizen media and freedom of information. Finally, the report describes some direction for medium-term media assistance and investments.

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civic-engagement110
Civic Engagement on the Move: How mobile media can serve the public good
JD Lasica
Aspen Institute
110 pages, July 2008
(Recommended)

The Aspen Institute Roundtable on Mobile Media and Civic Engagement convened 29 thought leaders from business, academia and the nonprofit world to tackle a number of questions: How does increased mobility impact our willingness to engage people with different backgrounds than our own? What is it about mobile that sets it apart from other media platforms? How are civic values, such as trust and reciprocity, preserved in the mobile media environment? How are citizen journalists who use mobile devices reshaping the enterprise of journalism? How are mobile technologies being put to good use on the streets to advance social justice?. This report is a synthesis of their findings.

Report page
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The Promise of Ubiquity
Produced by John West
Internews Europe
96 pages, 2008

The Promise of Ubiquity was commissioned by Internews Europe to help the media to understand the potential and challenges of mobile and the perils of refusing to adapt to the new landscape. What kinds of information services can be carried on mobile now and in the next five years? Is mobile viable as an information channel even when many new users may be mobile-illiterate? There may be few right answers, but author John West provides a roadmap on how to navigate through the new world of mobile telephony. West suggests a checklist of useful questions and of some best practices that have emerged so far.

Report page
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Strategy Guide #3: Using Mobile Phones in Fundraising Campaigns
Strategy Guide #3: Using Mobile Phones in Fundraising Campaigns
Michael Stein, Author
Katrin Verclas, NTEN, Editor
17 pages, 2007

This third MobileActive Guide focuses on using mobile phones in fundraising campaigns. The guide features case studies from around the world, strategies for using mobile phones in fundraising and a how-to section for organizations considering using mobile phones to generate support for their work. The authors describe the current state of fundraising via mobile phone, its promise and current shortcomings. The report features a number of case studies from around the world, what MobileActive learned about effective fundraising via mobile phone, what the state of the technology is at this point, and where it’s headed. The report provides useful tips and resources for those who want to try using mobiles in their fundraising campaigns.

Download the guide (PDF)

Strategy Guide #2: Using Mobile Phones in Advocacy Campaigns
Strategy Guide #2: Using Mobile Phones in Advocacy Campaigns
Michael Stein, Author
Katrin Verclas, NTEN, Editor
15 pages, 2007

This second MobileActive Guide focuses on using mobile phones in issue advocacy. The guide features case studies from around the world, strategies for using mobile phones in advocacy work and a how-to section for advocacy organizations considering using mobile phones to advance their causes. The report features mobile campaigns, share best practices, successes and failures, what to consider strategically and tactically when engaging in a mobile campaign as an advocacy organization or campaign, and it offers a wealth of resources and tips.

Download the guide (PDF)

Strategy Guide #1: Using Mobile Phones in
Strategy Guide #1: Using Mobile Phones in Electoral and Voter Registration Campaigns
Michael Stein, Author
Katrin Verclas, NTEN, Editor
13 pages, 2007

Mobile phones have enormous potential in electoral, voter registration and election monitoring campaigns. With 3 billion phones in circulation around the world, in many countries mobile phones are the easiest and least expensive way to communicate and are far more pervasive than the Internet. Mobile phones have been used for systematic election monitoring in Nigeria, Macedonia, Sierra Leon and Kenya, among women voters in Saudi Arabia and in popular uprisings in the Ukraine and South Korea. In the 2004 U.S. election, almost 10,000 people started their voter registration process through a mobile campaign.

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Mobile Generation
The Mobile Generation: Global Transformations at the Cellular Level
JD Lasica
Aspen Institute
72 pages, February 2007
(Recommended)

A panoply of big thinkers at the 15th annual Aspen Institute Roundtable on Information Technology took part in a discussion about the Mobile Generation, examining the profound changes ahead as a result of the convergence of wireless technologies and the Internet, with an emphasis on how youths use mobile technology. This free report is a synthesis of their findings.

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