April 13, 2010

BlogTalkRadio: Extend the reach of your nonprofit



Guest post by Meighan Berberich

One of the biggest challenges as a nonprofit is how to cost-effectively build awareness for your cause and extend the reach of the messages that matter most to your organization. An innovative and easy-to-use social-media solution to help meet this challenge is BlogTalkRadio.

BlogTalkRadio can help you share your nonprofit’s story widely online and create a compelling, ongoing conversation with your community and contributors. All you need to get started is a phone and computer.

BlogTalkRadio is the world’s largest social radio network, enabling anyone to host an interactive audio broadcast and syndicate it with one click to Facebook, Twitter, iTunes and across the Web. BlogTalkRadio’s network of podcasters is made up of tens of thousands of hosts who have produced more than 500,000 episodes since its launch in late 2006, now attracting more than 4 million visitors every month. It has featured conversations with countless notable guests, from President Obama to Maya Angelou to Brad Pitt.

Individuals and organizations that want to join the community can simply sign up on the BlogTalkRadio website to create a show. Once a member is registered, BlogTalkRadio provides all the tools, resources and training you need to get started. It offers a mix of free and premium services to meet the broadcasting needs of the casual broadcaster, in addition to those looking for more content control and exposure.

Here are a few ideas about how BlogTalkRadio can help promote your efforts and engage your members and contributors:

  • Keep the community up to date on your good work, via regular broadcasts from people within your organization.
  • Feature compelling conversations with the people you are helping. Because people can call in from anywhere to participate, it makes it easy to feature guests from around the world.
  • Share interviews with thought leaders on the issues that matter most to your organization or cause.
  • Provide a “town hall” forum where the community can join the conversation on the issues that matter most to them.
  • Easily share all of the above content to your website, blog, Facebook page, Twitter, iTunes account and more.

‘I’m Too Young For This!’ and other programs

StupidCancerA great example of a nonprofit using BlogTalkRadio as a platform to extend the reach and impact of its cause is the I’m Too Young For This! (i[2]y) Cancer Foundation. They launched The Stupid Cancer Show in 2007 to highlight and share the voices of young adults affected by cancer. Continue reading

February 1, 2010

Transcript of podcast on corporate social responsibility

universal giving masthead

Following is a transcript of the inaugural podcast of the new Social Causes Show on BlogTalkRadio with host JD Lasica, founder of Socialmedia.biz and Socialbrite.org, and guest Pamela Hawley, founder and CEO of UniversalGiving. See JD’s blog post on Socialbrite.

JD: Today we have Pamela Hawley, founder of UniversalGiving to talk about some of the corporations making a big splash, a big impact through their CSR efforts.  But first we’ll begin by talking about the situation in Haiti. … Pamela, thanks for joining us.

PH: Good morning, JD. Thanks for having me.

JD: Why don’t we start with your background? I believe you co-founded VolunteerMatch in 1996 and more recently UniversalGiving, is that right?

Pamela Hawley

Pamela Hawley

PH: Yes that is. Right out of college, I had the opportunity to be involved in the web and using the web to help make it easier for people to get involved in our communities. And so, that’s the whole point. How can we create these websites and marketplaces that help people know where are the most effective ways to get involved. And I think particularly if you noted what’s going on in Haiti – it’s just absolutely devastating with the 7.1 earthquake on Tuesday – and what we’re really striving to do, just for people who want to be aware, there are some very key ways to help the earthquake victims in Haiti that are noted on the UniversalGiving homepage, on our website underneath the spotlight.

One that I really like to point to is there’s an emergency response team with an international corps that provides supplies to the earthquake survivors that need that immediate relief. And second, there’s another one that provides educational resources and aid. So a lot of people need to know how to actually get their kids eventually back to school. And so that’s something that you know we don’t think about immediately, that we have first of all the immediate needs of people needing to watch out for their lives and to take care of themselves. And then there’s the other side when people start to normalize, they need to know how to start to get their lives back in order: where they can live; where they can get clothes; where they can send their kids to school. So we want to think in a crisis like this about both short and long-term needs. So if you’re interested in helping out that way, we have both short-term and long-term development projects that are on the UniversalGiving.org homepage. Continue reading

September 30, 2009

8 ways to use social media in the newsroom

8 ways screenshot

JD LasicaFor the annual conference of the Online News Association this weekend, I’ve pulled together two new printable handouts: 8 ways to use social media in the newsroom, available at http://bit.ly/social-flyer, and 6 Twitter tools for journalists (PDF — and see the accompanying post). I’m speaking on the aptly named Social Media Mania panel on Saturday.

I think these are two of the nicer handouts I’ve produced, using Apple Pages, part of the iWork suite. These downloadable documents are part of the ongoing series of social media guides and tutorials that Socialbrite has been producing for social change organizations, nonprofits, journalists and anyone interested in effective use of social media.

While the PDFs are spiffy-looking, they’re less than optimal for search engines and for the disabled, so I’ll mirror the handouts here in html.

8 ways to use social media in the newsroom


1An uber-aggregator of your feeds, FriendFeed is like Twitter but easier to organize. You can post more than 140 characters, organize private or public rooms and get a feed of your friends as an e-mail. But FriendFeed is more than an aggregation tool: It’s a virtual watering hole where you can see what’s on the mind of your friends and colleagues.

Search the real-time Web

2Find out what people are talking about online right now — chances are you can turn a meme into a story. Tools include Twitter Search, Tweetmeme, OneRiot, Scoopler.

Flip out!

flip3We’re all multimedia journalists now, right? Never let another eye-catching moment or newsworthy subject slip by: A Flip cam ($199 for hi-def version) lets you easily add a visual element to a story. Users are more likely to jump into a conversation around a video on your site than a text-only article. Kodak’s Zi8 is also a good choice. Continue reading