Make it easy to participate, make it mobile — and don’t forget the fun!
One of the great success stories of online advocacy has been DoSomething.org, a not-for-profit that encourages young people to use the power of online to “do good stuff offline.”
Last fall I moderated a panel at BlogWorld Expo with DoSomething chief technology officer George Weiner, and last month I co-presented a Social Media for Social Good bootcamp at the National Conference on Volunteering and Service with George.
— George Weiner
So during a brief break in the action I got him to talk about how DoSomething spurs 1.2 million young people a year to take action on behalf of a social cause they care about.
“Young people have this amazing thing they can do that doesn’t require car, money or an adult,” he says. Simply put, any young person — 25 or younger, with a sweet spot of 16- to 17-year-olds — can launch a social cause campaign about any cause they feel passionately about.
The nation’s largest cause site for young people, DoSomething has about 30,000 cause projects started by young people.
Success comes down to a combination of factors
The annual DoSomething Awards airs on VH1 in August.
The site’s success comes down to these factors:
• They make it easy to participate by lowering the barriers to entry.
• They’re laser-focused on catering to young people.
• They make it easy to take part in campaigns via mobile devices.
• They try to make causes fun by emphasizing use of participants’ social networks. Continue reading