October 11, 2012

How to install Facebook’s new Power Editor

Targeted Facebook ads are taken to the next level

This is the second of a two-part series. Also see:
Part 1: How to target your donors or email subscribers with Facebook ads

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook Page administrators.

John HaydonEven if you don’t create a lot of Facebook ads, you can use Facebook’s brand new Power Editor to create custom audiences that integrate external data into your Facebook ad.

Haven’t heard of Power Editor? It’s a complimentary tool provided by Facebook that can be downloaded at the click of a button. If you manage multiple Facebook accounts or campaigns for your nonprofit, Power Editor might become your new bud, making it easy to create, edit, manage and optimize multiple ads at once. Continue reading