How one foundation increased Facebook fans by 1000% in 13 days
Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers.
Afew weeks ago, Facebook announced that Facebook was doing away with Welcome pages. As with most changes that Facebook makes, the people who hate change were very upset.
The assumption was that fan gating would be less effective. (Fan gating refers to the digital welcome mat that organizations put out to attract new fans. Some nonprofits and businesses display certain content or contests only to users who like your Facebook page, inducing newcomers to “unlock” the content behind the tab.)
But the critics are wrong. Strategy will always trump technology, and the only real limitation is simply a lack of creativity.
The people who inspire us the most are often quietly changing the world each and every day. They’re not on the front page of the newspaper, and they’re not mingling with the Gates and Buffets of the world. They’re everyday people like you and me who have shown extraordinary commitment to making this world better than when they found it.
The CTK Foundation Heroes with a Heart Grant Award asks you to nominate a “Hero with a Heart,” and give them a chance to win $5,000 – a simple thanks for the hard work that they do.
What are the details of the Heroes with a Heart grant?
At top is an overview of awards the CTK Foundation will offer and details on how you can nominate your hero.
Applications for all Heroes with a Heart grant awards open today and close Wednesday, Feb. 29, at midnight. Finalists will appear on the CTK Facebook page for public voting during April and winners will be announced on May 1. This award is open to registered nonprofits or charities of all types and sizes, worldwide.
Socialbrite helped enlist a network of socially conscious bloggers to spread the word about this worthy project. Here is CTK Foundation’s guest post about the Heart & Soul program.
How often does your organization step back and remember your mission? Sure, you know what your mission is, but how often do you refine the sense of mission that exists in the hearts of your staff, board members and supporters?
To win, you have to channel your creativity to write an original four- to eight-line poem or stanza that reflects the work or mission of your nonprofit. No poets on staff? Ask your supporters to write a poem for you.
The first place winner will receive $10,000 and will have their submission turned into a song to be used in public education or awareness. The song will be written and recorded by songwriter Bill Dillon — who was recently exonerated after 27 years in prison thanks to Innocence Project of Florida — and produced by Jim Tullio of Butcher Boy Studios. The contest is open to all nonprofits in the United States, Canada and the United Kingdom.
The winning nonprofits will receive one of the following awards:
1st place award is the song, plus a cash grant of $10,000
2nd place award is a cash grant of $5,000
The 2011 Bloggers Choice Award, where a randomly selected blogger participating in spreading the word among nonprofits about the H&S Grant Award Program will choose a nonprofit applicant to receive a $1,000 cash grant
2 steel-stringed guitars, signed by all members of Los Lonely Boys (which you can auction for fund-raising)
Up to 20 technology grants, valued at $10,000, to nonprofits that indicate an interest
There is a quick turnaround on these grants. You must submit an application by midnight on March 28, and you’ll be notified if you’ve won on April 10. Nonprofits can visit communitytech.net/foundation to apply.