January 19, 2010

How to turn Facebook visitors into fans

This is part of the series 31 Day Challenge To Optimize Your Blog With Social Media.

John HaydonToday we’ll explore how to create an incentive for visitors to your Facebook Page to become fans. This tactic works similarly to offering a free download to email subscribers.

Before we get to the technique, though, think about the last time you entered your email in exchange for a free download. If you’re like me, the value of the download was much larger than the “expense” of joining another mailing list. The same thing works with Facebook. In other words, the technique I’m about to show is worthless if you’re offering subpar content.

First, here’s how the end result will function.

visitors Continue reading

January 18, 2010

How to get more traffic from Facebook

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This is part of the series 31 Day Challenge To Optimize Your Blog With Social Media.

John HaydonWith more than 350 million members, Facebook is the largest social networks on the planet. Here are some steps to get more traffic to your Facebook pages.

How to get traffic with a Facebook Page

Facebook Pages are built so that various types of organizations can build a presence within Facebook. You can create custom tabs, message fans and build community with a variety of tools.

Below are a few examples of strategies and tactics you can use to create more blog traffic with a Facebook Page:

  • Notes application – This application allows you to automatically import an RSS feed from your blog onto your Page. This way, when you publish a blog post, it gets published instantly on your Wall tab. If you’re not sure how to import your feed, watch this video tutorial. If you have multiple RSS feeds that you’d like to import, read this post about importing multiple blog feeds.
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January 6, 2010

11 stats you need to measure on your Facebook Page

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How to take advantage of Facebook’s Insights feature

This is day 5 of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday we spoke about measuring stats on Twitter. Today we’ll measure stats (called Insights) on your Facebook Page only for the purpose of setting a benchmark.

John HaydonBefore we begin, if you don’t have a Facebook Page, and want to start building one, please read these posts:

If you do have a Facebook Page, let’s get started.

First, you want to get a sense of where you’re at with your Facebook Page – soley for setting a current benchmark. With that in mind, let’s keep our focus limited to 11 stats:

1. Number of Facebook Fans

facebook-page-number-of-fans

This is an obvious measurement. When someone fans your page, it means that they’ve opted-in to receiving messages about your non-profit or business. Documenting fan growth every couple of weeks can mean three things:

  • People are finding our Facebook Page (duh)
  • People find our content valuable
  • People might even be sharing our content

No fan growth is not good.

The next 10 measurements can be found by clicking on “Insights” for your Facebook Page:

Facebook-Page-View-Insights

2. Number of Facebook Wall Posts

Wall posts by fans is one the biggest indicators of engagement. Count the number of wall posts by fans only (don’t count your own).

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October 9, 2009

How to build a Facebook community

Old Tractor

Here are 14 ‘levers’ you need to be pulling

John HaydonLike any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see “11 Quick Tips to Enhance Your Facebook Fan Page” by @franswaa). And yes, you need to have compelling content.

However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?”

What you get by working your Facebook levers

  • You’ll grow your fan base organically, which means they’ll stick around.
  • You’ll be able to identify your biggest supporters.
  • You’ll stay current on what’s important to your fans (also called “market research”).

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August 27, 2009

How to add a Facebook Page Fanbox to your site

These easy-to-create widgets are a breeze to customize

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John HaydonThe Facebook Page Fanbox is a social widget that converts casual website visitors into fans of your Facebook Page. The Fanbox does this with three key features:

• Streams content from your Facebook Page onto your website.

• Displays your current fans.

• Enables visitors to “become a fan” of your Facebook Page with one mouse click.

Embedding this widget on your website or blog is an absolute must — for any social media strategy. Plus, it’s very easy to create!
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August 10, 2009

How to automatically feed your blog posts into Facebook

A video tutorial that takes ‘manual’ out of the process

John HaydonI recently spoke with a non-profit client who I’m working with on social web strategies. At the end of our call, she complained “We’ve been so busy recently. I can barely remember to paste our blog posts onto our Facebook Page.”

When I told her that she could automate the feed, she almost jumped through the phone with joy. I promised her that I’d make this video.

If you don’t have a Facebook Page yet, go watch How to create a Facebook Page in less than four minutes. I’ll wait right here.

This tutorial on how to import your blog posts into your Facebook Page covers the following steps:

  • Adding the notes application to your Facebook Page
  • Adding your blog’s RSS feed to the application
  • Confirming and importing your blog posts

Did I miss anything? Add a comment below.