April 10, 2013

Create a winning promotion for your Facebook page

BR Promo

Sweepstakes, deals, contests & more as a way to stoke engagement

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, social media marketers, Facebook administrators.

Guest post by Mike Gingerich

mikegingerichYou’re on Facebook because you want engagement, right? But you don’t want engagement purely for its own sake.

You want to be on Facebook because an engaged Facebook community translates into more leads, more donors, more customers & more sales for your nonprofit or business.

Put simply, more engagement means more volunteers, subscribers and donors. Research data reported by Vocus notes that 79% of Facebook fans are more likely to purchase from a brand they have liked. Thus, pursuing more fans and deeper engagement with existing fans is a valuable priority. Continue reading

April 12, 2012

One way to attract new fans with Facebook Timeline

How one foundation increased Facebook fans by 1000% in 13 days

Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers.

John HaydonAfew weeks ago, Facebook announced that Facebook was doing away with Welcome pages. As with most changes that Facebook makes, the people who hate change were very upset.

The assumption was that fan gating would be less effective. (Fan gating refers to the digital welcome mat that organizations put out to attract new fans. Some nonprofits and businesses display certain content or contests only to users who like your Facebook page, inducing newcomers to “unlock” the content behind the tab.)

But the critics are wrong. Strategy will always trump technology, and the only real limitation is simply a lack of creativity.

For example, Community TechKnowledge increased their Facebook Page fans almost 1,000 percent in 13 days by having Facebook users like their Page to vote for a nonprofit hero. Continue reading