June 19, 2013

6 reasons to give people to sign up for your email list

Photo courtesy of saskiia7 (Creative Commons)

A successful marketing strategy begins with dangling carrots for your supporters

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Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, startups, businesses, Web publishers.

John HaydonIf you visit the websites of most nonprofits, you will find a critical piece missing in their list: the building strategy. They haven’t the answered WIIFM question.

What’s WIIFM, you ask? It means “What’s in it for me?” What’s the carrot? And it’s the foundation of any successful marketing strategy.

And because people are asking themselves this question every time you ask them to join your email list, it’s also the key to building your email list. Continue reading

January 16, 2013

9 powerful, simple ways to build your email list

Target audience: Nonprofits, fundraisers, cause organizations, foundations, NGOs, social enterprises — and businesses and brands, too

John HaydonIf you’re not building your nonprofit’s email list (and increasing your open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.

This is because people prefer to donate via email. A study by Razoo (see above) shows that email is the best way to optimize the transactional aspect of fundraising. Continue reading