A comparison of MailChimp, Constant Contact, Aweber & other solid choices
Target audience: Nonprofits, foundations, NGOs, social enterprises, businesses, community organizations, educators, marketers, Web publishers.
Guest post by Sarah Boisvert
Email is now standard communication for all but the smallest nonprofits and businesses. Why? Because it’s one of the most cost-effective ways to market your products and services.
But for email marketing to be effective, the process is so complex it’s not easy to go it alone. Success in the 21st century requires that you use a service that can simplify and automate email marketing tasks, from one-off communications to regular e-newsletters.
Choosing the best mail service for your nonprofit, organization or business is not a simple task, given all the options available today. So here’s a rundown of some (but not all) of the major email marketing services that you should consider, whether you’re just starting out or thinking about a change. Continue reading