October 24, 2011

10 great get-down-to-business Twitter apps for nonprofits

twitter apps nonprofits
Image courtesy of Nonprofit Tech 2.0

Get results with CoTweet, Twylah, LiveIntent & more

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.

This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment, and see below for other installments in this series.

By Lindsay Oberst
Socialbrite staff

Lindsay OberstTwitter has become an increasingly vital tool for businesses and nonprofits of all sizes. Now that you’ve had a chance to get more familiar with the social media platform, build up your following and even twitter-essentialsmeasure your level of influence against other organizations, it’s time to get down to the nitty gritty of using Twitter. We’re talking Twitter apps, people. There are hundreds of Twitter apps that exist, and rather than weed through them by trial and error, we’ve compiled a list of 10 apps we recommend to help nonprofits get serious about getting results with social media.

 

cotweet

CoTweet: Proactive marketing solution

1 CoTweet is a powerhouse for Twitter accounts when you have multiple team members tweeting. It allows for scheduling, tracking and adding notes. Nonprofits can manage up to six Twitter accounts for free using the Standard edition. The ability to track past conversations is a great utility to remind you where you stand with each contact. You can also assign specific people to on-duty status. The Enterprise edition costs about $1,500 per month and is worth it for medium to large organizations. With this edition, you can manage campaigns, assign tasks and integrate the tool with third-party apps such as Salesforce.com. On the other hand, the interface is lacking and the analytics could be better. It also allows for Facebook management.

Rating: ★ ★ ★
Platforms: Web-based, iPhone, Android, Blackberry, Windows Mobile

media funnel

MediaFunnel: The app for team tweeting

2 Media Funnel allows for more of your staff to be involved with the tweeting process. It supports multiple user types — admins, publishers, contributors and guests — and tweets can be placed in a queue for editorial review by a publisher or administrator. Scheduled tweets, brand alerts and tweets via email or SMS are supported. This tool also integrates with Salesforce.com, Zendesk, Twilio and Klout. The free plan allows for two users and no brand monitoring, while the standard plan offers many features and costs $1 per user per month or $1 per social media account, whichever is greater.

Rating: ★ ★ ★
Platforms: Desktop, iPhone, Android, Blackberry

timely twitter tools

Timely: Make your tweets count

3Timely analyzes your past 199 Twitter updates to determine what times during the day people are most likely to read your posts. You can schedule tweets to go live at those times and can use the bookmarklet to tweet links without leaving your current page. You can tweet right away or add the message to your queue. It’s free.

Rating: ★ ★ ★
Platforms: Web

Klout: Measuring online influence

4 Klout offers a daily summary of your organization’s or team members’ social media influence, with a ranking that factors in your reach and impact on Twitter (metrics such as retweets, follower counts, list memberships, unique mentions), Facebook and LinkedIn. Klout has an open API that’s integrated into many Twitter apps: More than 750 partners use Klout data, including Hootsuite, CoTweet and Attensity 360. For the end user, its analytics platform is rich and easy to use, even if the methodology used in spitting out a Klout Score is a bit opaque.

Rating: ★ ★ ★
Platforms: Web-based, iPhone (Social Score), Android

twylah twitter tools

Twylah: Branded pages for your Twitter account

5Twylah creates one page that sums up your nonprofit brand. This custom page automatically organizes your tweets into topics that you tweet about most often. Users can interact on your page by retweeting and responding to messages. The biggest benefits this tool brings are for SEO. Google no longer indexes tweets, but it does index each Twylah page and the tweets within it, giving your tweets a longer life. It also offers PowerTweets, which creates a separate landing page for your tweets with other recommended messages. It’s good to use this for blog posts, but if you do it too much, you might annoy your followers.

Rating: ★ ★ ★
Platforms: Web

qwitter twitter apps

Qwitter: Find out who unfollows you

6Qwitter lets you know when someone stops following you after your last tweet, so you can identify what might have made them unfollow you. This free tool automatically e-mails you when someone unfollows you. If you’re a nonprofit and you tweet about sports and then three people immediately unfollow you, you might want to keep your messages more on topic.
Rating: ★ ★
Platforms: Web Continue reading

June 2, 2011

10 top collaboration tools for your organization

collaboration

 

Huddle, Tungle.me, Dropbox & 7 other Web 2.0 solutions

Target audience: Nonprofits, cause and volunteer organizations, NGOs, businesses, brands, Web publishers, educators, project managers.

JD LasicaAs nonprofits get more efficient and leaner in managing a 21st century workforce, they’re discovering that all kinds of Web 2.0 collaboration tools can help team members in multiple locations communicate smarter and faster with each other. The tools also can help you work closer with partner organizations and volunteers.

Here are five tools that we’ve encouraged our nonprofit clients to try out. Not all of them may be right for your needs, and not all are free. We suggest testing them out with small teams to see how they can help you become a more social and collaborative organization.

Want to share this with your team as an easy one-page downloadable flyer? See our Team Collaboration flyer (shortcut at http://bit.ly/teamcollab).

 

Huddle: Free workspaces

1Habitat for Humanity, UNICEF and World Vision are a few of the nonprofits using Huddle, an online collaboration workspace that’s free for nonprofits with budgets under $7 million. We used Huddle as the online workspace for New Media Lab, one of our nonprofit clients. Coolest features: Huddle’s customizable dashboard, making it easy to add widgets, and online whiteboards that foster effortless integration with LinkedIn, Ning and Facebook. Huddle won the Best B2B/Enterprise Start-up at the TechCrunch Europe Awards 2009. Follow Huddle on Twitter.

tungle

Tungle.me: Collaborative scheduling

2To be honest, we think Microsoft Office is so 1996. Need to figure out when everyone on the team — and your outside partner’s team — is available for a call or meeting? Doodle isn’t bad, but Tungle.me is the best of breed, offering the most intuitive way to schedule meetings and to see what openings work best for everyone. After I get five or six emails proposing a counter-time, I now say, tungle.me instead.

Picnik: Edit your photos online

3Picnik lets you edit all your photos online. Picnik is great for quick editing, cropping and enhancing of photos published to the Web. Unlike Photoshop, Picnik is free and browser-based, so you can edit photos quickly from anywhere.

DeskAway: Project management via mobile

4DeskAway is a Web-based project collaboration software that provides teams a central location to easily organize, manage, share and track projects. With its mobile component, you’ll know that your work is going on smoothly when you’re in the field or away from your desk. 30-day free trial with a 30 percent discount to nonprofit organizations on all pricing plans.

Pidgin

Pidgin: Connect across chat applications

5Connect instantly with staff, volunteers and the rest of your community regardless of which instant messaging application they use with either Pidgin (for PCs) or Adium (for Macs). Both are free, open source downloadable applications that allow you to connect with almost anyone running AIM, MSN, Jabber, Yahoo, Google Talk, MSN, IRC, Facebook and other chat networks. Continue reading

November 9, 2010

Top 10 social media dashboard tools

HootSuite
Hootsuite: Among the best of breed.

How to manage the torrent of social media conversations — and increase your productivity!

By Kim Bale
Socialbrite staff

One of the things we often hear from nonprofits and social enterprises is: How do I manage the torrent of social media conversations coming at me?

The answer used to be: Painstakingly and one conversation at a time. But a new crop of social media tools aims to tamp down the social media gusher by letting you update, monitor, manage and maintain several communication outlets at once. (While it’s sometimes hard to know what counts as a social media dashboard, we’re not including a wide range of customer relationship management (CRM) or social media monitoring tools here.)

When selecting a dashboard for personal or professional use, you should consider such items as cost, analytics and which social networks they support, among other things. Our list is meant to feature some of the breakout social media dashboards in the space and highlight their distinguishing features to make the selection process a bit easier.

Here are 10 of our favorite social media dashboard tools:

 

Threadsy

Threadsy: Unify your email, social networks

1Threadsy is an intuitive, easy-to-use dashboard that allows organizations to connect through multiple email accounts as well as Facebook and Twitter. Free to use, Threadsy is great for managing your nonprofit or business’s brand from one clean dashboard across the big names in social media platforms. With no fees and no downloads, this service should make a splash in the space for both personal use and use by your organization.

myweboo

Myweboo: Organize your information streams

2Haven’t heard of Myweboo? That’s OK. This upstart startup invites users to discover, browse and read popular streams and share them with friends and followers. You or your organization can choose from a wide variety of “applications” to connect to and stream to a dashboard from categories like news, social, fashion, photo and video. These streams can be viewed together of filtered from “My Dashboard” and then easily shared via Facebook, Twitter, LinkedIn, Flickr, Delicious and other networks. You’re in complete control of which sites will make up your dashboard. Free to use, Myweboo is run by an appealing brother-and-sister pair of young tech stars.

hootsuite

Hootsuite: Integrate all your platforms

3Our personal favorite is Hootsuite because of the depth of its products and services. Nonprofits and cause organizations can update multiple social media platforms (Twitter, Facebook and more) from a computer or iPhone, Android or BlackBerry device. A team of users can track results of their interactions and create a dashboard that will work efficiently with their preferred social streams. Hootsuite offers two versions. One is free and aggregates up to five social network and two RSS feeds; it stores stat history for 30 days and is ad supported. For $5.99 a month, your organization can enjoy unlimited capabilities for a single user, with each additional user costing $10 per month. Continue reading