You may have heard that Allison Fine and Beth Kanter have co-authored a book called The Networked Nonprofit. At the Nonprofit Technology Conference, they signed printed copies of the first chapter, “Introducing Networked Nonprofits.”
In short, networked nonprofits are defined not by websites and software but by the networked culture that they fully embrace.
The first chapter of the book underscores several qualities that Networked Nonprofits share:
- Transparent – During a presentation in Atlanta, Beth and Allison used a sponge (the fry-cook ocean kind, not the kitchen) to illustrate transparency:
- A sponge clings to rock no matter how many times it’s battered by waves. Your organization is firmly grounded in its cultural identity, organizational goals and mission.
- A sponges filter out nutrients as waves pass through it. Your organization grows by making it easy for “outsiders to get in and insiders to get out.”
- Value Networks – You value the connections your nonprofit has online and offline. And you nurture key relationships that spread the “good word” through the network.
- Comfort With Tools – Your nonprofit is comfortable using blogs, Twitter, Facebook and other tools that facilitate two-way conversation.