June 19, 2013

6 reasons to give people to sign up for your email list

Photo courtesy of saskiia7 (Creative Commons)

A successful marketing strategy begins with dangling carrots for your supporters

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Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, startups, businesses, Web publishers.

John HaydonIf you visit the websites of most nonprofits, you will find a critical piece missing in their list: the building strategy. They haven’t the answered WIIFM question.

What’s WIIFM, you ask? It means “What’s in it for me?” What’s the carrot? And it’s the foundation of any successful marketing strategy.

And because people are asking themselves this question every time you ask them to join your email list, it’s also the key to building your email list. Continue reading

February 20, 2013

How to successfully harness your email list for your cause

Tips for getting the most out of email marketing

This is the second of a two-part series. Also see:
How to use your Facebook page to build your nonprofit’s email list

Target audience: Nonprofits, cause organizations and advocates, foundations, NGOs, social enterprises, marketers.

Guest post by Susannah Vila

Collecting email addresses and using them to mobilize your supporters is one of the simplest but most important tactics for online organizing.

As Ricken Patel, founder of Avaaz, told us, “Someone operating out of their bedroom can do this better than a multimillion-dollar organization with a huge staff.”

Before you get started, though, look over these tips for how best to turn a list of e-mails into a powerful tool for activism. Continue reading