March 19, 2013

The right and wrong way to do Google AdWords

Google AdWords

Make sure your nonprofit is directly related to the cause you’re promoting

Guest post by Chelsea Whitaker
SankyNet

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, Google AdWords advertisers.

chelsea-whitakerFor many nonprofits, search engine marketing is an important part of your online acquisition strategy. By bidding on mission-specific keywords, organizations run a short text ad as a “paid search placement” or “sponsored search result” on the search engines Google, Bing or Yahoo.

This can be a powerful tool, but there is a learning curve that many nonprofits find hard to navigate. Google Grants gives nonprofits a budget of up to $10,000 a month to work with, but it doesn’t come with easy “how-to” manual, leaving many organizations struggling with unfamiliar terminology and intimidating interface. Continue reading

September 10, 2012

Welcome to the new-look Socialbrite


Socialbrite before our redesign.

Redesigned site has a renewed focus on serving nonprofits’ needs

JD LasicaFor the past several months we’ve been working behind the scenes on several design changes for Socialbrite that we’ve just unveiled.

We’ve been successful since our founding in May 2009 with becoming perhaps the Web’s leading knowledge hub about how to use social media for social causes and to advance nonprofits’ missions. Beyond our hundreds of tutorials and content-rich Sharing Center, check out our rankings in Google for these search terms: Continue reading