August 9, 2011

16 tips for making video interviews come alive

nonprofit video


How your nonprofit can capture the best stories on camera

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, educators, video producers, Web publishers, storytellers, individuals.

This is part 2 of a two-part series on video storytelling. Also see part 1:
How to find amazing, powerful stories for your nonprofit video

By Lindsay Oberst
Socialbrite staff

Lindsay OberstStories are a great tool, which nonprofits too often don’t take advantage of. Whether you’re running a campaign or conveying your organization’s mission by spotlighting the people you help, you should be thinking about how to find stories that move people to action.

Once you uncover those stories, it can be hard to get people to tell them on camera and to get the details needed to make an awesome, powerful story. But by following the suggestions below, you can come away with great visual stories that should resonate with your community. And remember, a photo collage with a voiceover can be just as effective as a traditional video.

The following are tips from people who regularly make videos for social good, including Chris Yates of Huddle Productions, Cara Jones of Storytellers for Good, Tritia Pocci, who has created strategy for marketing media content, and Danielle Bernstein of Clear Films.

1Understand your goal. Think about what you want to accomplish with the video: Enlighten people about a cause? Move them to action? Don’t muddy it up with multiple missions. Have a plan.

2“Research, research, research,” Pocci said. Take the time to be inspired, know your subject and figure out what will work in your video.

“Interviews can take on a life of their own, and sometimes that is where the magic happens.”
— Tritia Pocci

3Keep it really simple. “Start with a simple storyline, get clear about the message you want to communicate and visualize the most concise way to convey this message through an interview beforehand,” Pocci said.

4 Don’t bring notes to the video session. This will help the person on camera feel more at ease and will cut down on distractions. “Subconsciously they’ll think they’re being interviewed and they’ll clam up,” Yates said. So just memorize a few key points that you want to cover. Adds Pocci: “Interviews can take on a life of their own, and sometimes that is where the magic happens.”

nonprofit video storytelling

5Don’t have the person look directly at the camera if your subject will be sitting down. Place yourself to the left or right and have them look at you. This will help them feel more comfortable as they talk.

6Work with only a two-person crew: a videographer and an interviewer. “I generally start these conversations while the videographer is setting up and just have him or her tap me on the shoulder when the camera is rolling,” Jones said. But remember: You can be your own crew, too, and do a one-on-one interview.

7Use people who want to be on camera. “They are generally the most articulate and comfortable,” Jones said. Continue reading

August 3, 2011

How to find amazing, powerful stories for your nonprofit video

Video stories


Strategies for identifying stories that exemplify your organization’s mission

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, educators, video producers, Web publishers, storytellers, individuals.

Part 1 of a two-part series focused on using video to tell compelling stories. Also see part 2:
16 tips for making video interviews come alive

By Lindsay Oberst
Socialbrite staff

Lindsay OberstAll too often, nonprofit organizations fail to take advantage of their greatest asset: stories.

Stories help us interact with our world and make sense of it. They link us together and shape our view of the world. Nonprofits, however, often miss the stories that surround them; the stories that can help them raise more funding, expand awareness of their cause and reach their goals.

Rob Wu is the creator of CauseVox, a platform to help nonprofits raise funds. He believes that nonprofits are missing a huge opportunity in stories.

“Generally, nonprofits use some level of storytelling but not to the fullest,” Wu said in an email. “The nonprofits that use stories in a meaningful way craft an overarching narrative of their organization and supporting stories that compel their audiences to action. Often, I hear nonprofits talk about fundraising strategies or a communications plan, but seldom do they talk about a storytelling strategy.”

Using stories is something that nonprofits can do in many areas of their work, yet videos are a particularly powerful tool. Especially considering that U.S. Internet viewers watch almost 20 hours of online video per month, according to statistics released in June.

Video storytelling draws us in by appealing to our emotions — a faraway woman with big eyes telling us about the children she can barely feed or the excitable entrepreneur full of passion for his idea. And then if done properly, video stories cause people to take action. Continue reading

June 28, 2011

Unleash your nonprofit’s fundraising potential


CauseVox makes it simple for nonprofits to build successful fundraising campaigns online

Target audience: Nonprofits, social enterprises, foundations, NGOs, cause organizations, community organizations, small businesses.

Shonali BurkeIattended the Nonprofit 2.0 conference in Washington, D.C., earlier this month, and it was a great gathering of some of the brightest minds in the nonprofit space with plenty of opportunities to strategize for the social good. One of the highlights for me was meeting up with Rob Wu, the founder of CauseVox, particularly because he has a lot of great insights when it comes to helping nonprofits navigate the world of online media.

The more you can get your supporters to spread your story, the easier fundraising becomes

If you don’t know CauseVox, it’s a platform that was designed to make it easier for small and medium-size nonprofits to create dynamic fundraising campaigns without having to develop all the technical know-how. CauseVox’s mission is to take the difficulty and strain out of the fundraising process for nonprofits. Even though they are a startup, the company already has a lot of great success stories of nonprofits that have seen impressive results after conducting their campaigns through CauseVox.

I used my time with Wu at Nonprofit 2.0 to make a video with him that captures what CauseVox is all about and gets Wu dishing his best advice for nonprofits when it comes to creating social media and fundraising campaigns. Check out the video interview above — here’s the link on YouTube.

Rob Wu’s tips for better fundraising campaigns

Rob offered nonprofits these tips:

Tell your stories! According to Wu, a lot of nonprofits make the mistake of not telling their story effectively enough. Typically, organizations will write a whole bunch of text and content on their website and then assume that the visitor knows what they’re trying to do. That doesn’t work. Instead, what nonprofits needs to focus on is how they can tell a compelling story and make it visually engaging online. Continue reading

April 21, 2011

8 great examples of nonprofit storytelling

“A Glimmer of Hope – LTBH Feature – Austin 2009”

How to convey a powerful message with videos & photos

Target audience: Nonprofits, social enterprises, NGOs, foundations, cause organizations, Web publishers, small businesses.

JD LasicaAs regular readers know, I’ve been a longtime proponent of visual storytelling to advance the missions of nonprofits, cause organizations and businesses. (Heck, I co-founded before there was a YouTube.) People take action on behalf of a cause only when they feel an emotional connection, and yet nonprofits in particular are famously bad at telling their own stories.

What we tell people in our Socialbrite bootcamps and in our consulting work is this: Every nonprofit is now a media organization (the same goes for social enterprises and businesses). Never before have the tools of visual storytelling been so inexpensive, easy to use and accessible to the masses.

So why aren’t you taking advantage of visual storytelling yet? (Or are you? Tell us in the comments!)

There are dozens of ways to convey your story, and we’ve laid out lots of ways to get started — see the links at the bottom of this article.

Today we’d like to highlight a few best-of-breed examples of visual storytelling so that you can think about how to take a similar approach for your organization. At least one of the examples cited below should trigger an insight — an idea that resonates or an approach that you might consider using with your team or with a production partner.

Find people who encapsulate what your core objective is all about — and convey their stories with power, genuineness, passion and humility

Remember, it’s not about the tools or the technology. It’s about finding people who encapsulate what your core objective is all about — and conveying their stories with power, genuineness, passion and humility. Some can be elaborate productions, with narration, titling and musical score all working together. Others can be as simple as holding up a video-capable smartphone to capture a moment.

One you have a visual story, or several, that you can draw upon, you’ll be able to begin using it in your public outreach: on your website or blog, on your Facebook page, in your annual report, in your email newsletters. And don’t forget to enter contests like the DoGooder Awards, TechSoup Storytelling Challenge or CurrentTV’s just-ended The Current Cause, where $15,000 in prizes will be awarded.

Here are seven great examples of nonprofit storytelling:

1/ Classic video advocacy

“Breathe,” by Repower America

advocacyLast month’s 5th annual DoGooder Nonprofit Video Awards, presented by YouTube and See3 Communications — See3 is at the forefront of nonprofit video storytelling — drew 1,350 submissions from 750 nonprofits, with 16 finalists and four winners.

Among the winners were:
• Best thrifty video: It’s In Your Hands, by Watershed Management Group
• Best large organization video: A Public Service Announcement Not Approved by AJWS, by the American Jewish World Service

Some entries I liked better included:
Breathe, by Repower America (1:33, embedded above)
• The funny, celebrity-studded Seriously, Serious PSA (featuring B.J. Novak & Friends) by malarianomore (1:01)

Sign up to receive See3’s Daily DoGooder: a daily cause video delivered to your in-box.

And here were the 2010 winners. Observe how other organizations are telling their stories — which style did you like: earnest, funny, polished, grassroots?

2/ Digital stories using photos & narration

“Mountaintop Library Expands Horizons,” by Room to Read

digital storiesI’ve been involved in the digital storytelling movement since 2004. A vastly underutilized medium, digital storytelling uses photos, video, film or found materials, combined with voice-over narration, to convey powerful, evocative stories with a rich emotional dimension.

Our in-depth tutorials Digital storytelling from soup to nuts and Digital storytelling: A tutorial in 10 easy steps offers some great examples. But for a simpler way to do this, look no further than the winner of February’s TechSoup Storytelling Challenge.

The first place winner, Mountaintop Library Expands Horizons, by Room to Read (embedded above), took advantage of visually stunning photos taken in Nepal and weaved together a simple 60-second story about the San Francisco nonprofit’s global literacy mission. Nicely done — with no video at all. This is something your organization can do on its own, no? Continue reading