October 10, 2011

7 top tools to measure performance & influence on Twitter

Twitter influence
Image by Thufir for Big Stock

Where to find stats, metrics & analytics for you & your brand

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.

This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment. Also see:

8 nonprofit Twitter superstars
12-step guide on how to live-tweet an event
24 best practices for nonprofits using Twitter

By Kyria Abrahams
Socialbrite staff

twitter-essentialskyria-abrahamsAfter you’ve used Twitter for a time, you’ll want to measure your influence on Twitter as well as you’re performing from month to month. Unless you want to hire someone to spend the day counting and analyzing your retweets, take a look at the free tools below (some may have paid premium versions) and put them to use on behalf of your nonprofit, social enterprise, business — or your own brand.


klout logo

Klout: Measure influence and style

Klout is a visual, logical way to quickly see the main thing most organizations want to know about Twitter: where you stand against the competition. The application’s initial strength is the ease with which you can compare yourself to your peers. After using Klout for about a month, however, the information becomes more advanced, if not just downright complimentary. My “Klout Style” page, for example, offers sleek flattery such as: “You don’t just share news, you create the news” and “When you speak, people listen.” Thanks, Klout! How’s my tie look?

Rating: ★ ★ ★

Peerindex Logo

PeerIndex: Assess your online social capital

Where Klout was accessible and easy to decipher, I found PeerIndex a bit baffling. PeerIndex separates itself by measuring how your tweets “resonate” with others. They include ranking on several important-sounding topics, such as “authority,” “activity” and “realness.” Klout said I was influential, but PeerIndex seems to think my influence is limited. After reading through the Scores and Ranking page in the hopes of defining these terms, I came away still mystified about how the topics work and what they mean. On the plus side, if you use this tool at work, you can probably sound impressive in an office meeting by reporting to your boss that the Twitter project is highly authoritative. It might be a strong tool, but when all is said and done, I didn’t dig too deep into the site. However, it has a nice comparison graph that allows you to add and remove other Twitter users.

Rating: ★ ★

Twitalyzer: A subscription-model tool

Twitalyzer operates mainly on a subscription model, but gives away some basic features for free. I’m not in a position to pay $99/month to track my competition or get daily email alerts, so I can’t speak about its full range of offerings. I do feel comfortable saying it may not worth $99/month to spy on Cogsley Cogs’ Twitter statistics and your time would be better spent working on your own page. With a free account, I was able to log in and immediately see my relative percentile (only as ranked among other Twitalyzer users, though) and a map that informed me that most of my views come from New Jersey. It also told me what my Klout and PeerIndex ratings were. This seems like a tool better suited to analyzing your competition than to analyzing yourself.

Rating: ★ ★

TweetStats: Graph your stats!

Tweetstats remains true to its name, as it compiles a bar graph for quick viewing of your monthly stats. Easily see who you @replied to, whom you retweet and what time of day you tweet the most. A useful, basic tool that will offer a helpful overview for any Twitter campaign your nonprofit or business undertakes.

Rating: ★ ★ ★

Crowdbooster: Schedule and analyze

Of all the applications I used, Crowdbooster was my personal favorite. In addition to analyzing your influence and impressions, they also set themselves apart with useful features like the ability to schedule a tweet at the time where it will reach the most amount of followers. They provide actionable recommendations on influential users, offering the option to follow them back from inside their application. I found their charts clear and precise, and their analysis was directly applicable to my Twitter page.

Rating: ★ ★ ★ ★

Tweet Grader: Score your profile

Part of a suite of free online marketing tools powered by HubSpot, Tweet Grader is a straightforward tool that measures the power of your Twitter profile. Type in your Twitter handle and Tweet Grader generates a score out of 100 for your overall Twitter profile. You can also use it to find out the scores of other Twitter users and then compare those to your own. In calculating your score, Tweet Grader’s algorithm takes into account the following factors: number and power of followers, follower-to-following ratio, update frequency and most recent, as well as engagement. The site is also handy for seeing top lists, generated by Twitter Grader based on its scoring system. Use it to locate the “Twitter elite,” i.e. Top Users, Top Brands and even Top Women on Twitter.

Rating ★ ★ Continue reading

July 11, 2011

10 social tools to put to work for your cause

Fablistic: Discover new products and places from people you trust.


Have you tried out these free apps and metrics tools?

Target audience: Nonprofits, social enterprises, brands, companies, cause organizations, educators, NGOs, Web publishers.

Guest post by Roberta Stanfield
HandsOn Network

Did you blink and suddenly realize everything around you is digital? The technology train is taking off! Here’s your ticket to reaching broader audiences with some useful social media tools.

Today we’ll take a look at 10 free social tools that we think will help make your day go smoother.


AppMakr: Make your own iPhone app

1AppMakr is a browser-based platform designed to make creating your own iPhone app quick and easy. Its free drag and drop tool enables anyone to build rich content-based apps using a point-and-click solution. AppMakr connects to existing RSS and social networking feeds for easier app integration. You can monitor downloads, create image galleries and post alerts to keep all of your users updated. Then AppMakr allows you to gather feedback on your app before publishing.


Peerindex: Measure social influence

2PeerIndex uses an algorithm to map influence on the social Web. The free service gives users influence rankings in predetermined categories so that, for example, nonprofits can determine which Twitter users exert the most sway in a given sector. A similar service is Klout.


RowFeeder: Free monitoring & analysis

3RowFeeder is the latest tool for social media monitoring and analysis. The free service makes it easy to input data and track keywords, hashtags or user names on Twitter and Facebook. And RowFeeder’s reports are compatible with Excel, allowing you to present your data professionally and easily.


Quixey: Find apps that do what you want

4Quixey is a functional search engine for applications. If you’re looking for an app but can’t put your finger on its name or description, you can use Quixey to search apps based on their functionality. Quixey produces the most relevant search results by searching blogs, forums, social media and other sources to learn about each app.


Panabee: Generate relevant domain names

5Panabee is a brainstorm engine for domain names. Its domain-name generator sifts through popular spellings and word pairings. Although many domain registrars have domain-name spinners that offer similar capabilities, Panabee’s specialty is in providing suggestions and phonetic variations of the domain name/phrase you’re interested in by querying Facebook, Twitter and the Web.


Bufferapp: Be awesome on Twitter

6Bufferapp offers a smarter way to schedule tweets. First, plan the tweets you want to share throughout the day. After you fill up your “Buffer” with your planned tweets, Buffer will schedule your tweeting day for you.  Simply keep that Buffer topped up and you’ll be an effortless 24/7 tweeting machine. Note: Other services, like Hootsuite and CoTweet, also let you schedule tweets for free. Continue reading