July 9, 2013

6 reasons to use Facebook’s Power Editor for Facebook ads

Power editor

Target, retarget and create with Power Editor

Target audience: Nonprofits, cause organizations, foundations, NGOs, organizations, social enterprises, small businesses, Facebook administrators, general public.

John HaydonI’ve written about Facebook’s Power Editor before but understand why people don’t use it as much as Facebook’s self-serve ad tool:

It’s dog ugly and unintuitive.

However, the Power Editor includes many advanced Facebook ad features that were originally intended for use by agencies (and not available in the more commonly used self-serve tool).

I’ll get to these advanced features after you install the Power Editor. Continue reading