I caught a post on Twitter from Ian Wilker about feeding your Twitter stream with your Flickr activity. This is a great approach for businesses or non-profits that communicate their impact with images, but have limited time for social media marketing.
Screencast video captured using Google Earth.
A screencast is a video that captures what takes place on a computer screen, usually accompanied by audio narration. It can consist of any piece of explanatory video that strings together images or visual elements.
Screencasts have many uses in educational, corporate and individual settings. They can demonstrate technical tasks or illustrate concepts that are conveyed better through pictures and sounds.
Anyone can create a decent screencast. There are a number of different software packages that make it easy to capture what is taking place on the screen. You simply click a record button and show the exact mouse clicks needed to do a task. Software also allows you to add audio narration and integrate real-life video, photos and music. Once completed, screencasts can be easily distributed via blog posts, RSS feeds, tags and social media video hosts like Ourmedia or Blip.tv.
Different kinds of screencasts
A screencast might take the form of a formal narrated Powerpoint presentation, a software demo, or an informal walk-through of a particular concept.
Some of the best screencasts are folksy, intimate experiences that feel as if you were sitting shoulder-to-shoulder with a friend. As screencasts often contain impromptu discoveries by the narrator, or even small mistakes, they can be more approachable — and thus more effective — than glitzy packaged instructional videos. A good screencast projects an image of transparency, trust, and authenticity.
There’s no one right way to way to use a screencast. Organizations are using them for a number of compelling purposes. Continue reading