Make it easy to participate, make it mobile — and don't forget the fun! [author]One of the great success stories of online advocacy has been DoSomething.org, a not-for-profit that encourages young people to use the power of online to "do good stuff offline." Last fall I moderated a panel at BlogWorld Expo with DoSomething chief technology officer George Weiner, … [Read more...] about How DoSomething engages young people
Social Media for Social Good It only works when it's connected to the real world [author]At the National Conference on Volunteering and Service -- which some folks call "the Super Bowl of nonprofit conferences" -- George Weiner and I teamed up on one of the most successful Social Media for Social Good Bootcamps that Socialbrite has put on to date. (Socialbrite … [Read more...] about A reality check on social media
The e Pack spotlights organizations & initiatives making a difference [author]Alot of us have a hard time keeping up with organizations and initiatives that are advancing the social good. The e Pack makes it easier. I met the impressive founder and director of The e Pack (the "e" stands for enlightenment and Earth), Alejandra Torres of Venezuela, two weeks ago … [Read more...] about Help enhance sustainability in the world
[author]At the conclusion of Socialbrite's 3-hour Move the Needle bootcamp at Sustainatopia in Miami to help organizations -- social enterprises and nonprofits -- use social media for social good, I chatted with my partner Sloane Berrent about some of the tips we discussed with participants, including how to find the influencers in your sector and Sloane's suggestion to create … [Read more...] about How to activate your organization’s supporters
Moving movie audiences to take action from JD Lasica on Vimeo. [author]I'll confess: I was excited to see The Cove take home the Academy Award for best feature documentary last night. While all the entrants were worthy, "The Cove" is among the handful of movies pushing the idea of Hollywood productions as the fulcrum for social change. A few weeks ago I caught up with … [Read more...] about ‘The Cove’: Will movies usher in a new era of social change?