November 3, 2011

Study: How nonprofits benefit from using social media

social media study

Image by Michael Darcy Brown for Big Stock

A look at nonprofits’ use of Twitter, blogs, YouTube, Flickr & Facebook

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, bloggers, individuals.

John HaydonIdealware just published the second edition of their Social Media Decision Guide, which you first heard about on Socialbrite last year. The guide includes information about how nonprofits are benefiting from Twitter, blogs, YouTube, Flickr and Facebook.

Facebook drives website traffic and gets people to take action

facebook research

As you’ll see from the graph above, most nonprofits report using Facebook to increase website traffic and get people to act.

They also found that a growing segment of Facebook users turn to the platform as a reference site. Not being on Facebook today is almost as bad as not having a website.

Download the Social Media Decision Guide

What you’ll really love about the Social Media Decision Guide is that it’s extremely easy to understand and digest. You’ll be led through a five-step process (that includes a bunch of amazing worksheets):

  • Understanding Social Media
  • Defining Your Goals and Audience
  • Evaluating Specific Tools
  • Choosing Tools to Meet Your Goals
  • Creating Your Social Media Strategy

Download the Social Media Decision Guide here.