February 15, 2012

The 7 elements of a Strategic Social Media Plan


Image by BigStockPhoto.com

This is the second part of a two-part series on creating a strategy for your nonprofit or social cause. J.D. conducts two webinars a month on “6 Steps to Create a Powerhouse Social Strategy for Your Nonprofit” at CharityHowTo.

Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, government agencies.

JD LasicaHow many nonprofits do you know that have incorporated social as part of their overall strategy, or even their communications strategy? Let’s go further: How many nonprofits really have a strategy?

Apart from the largest nonprofits, the list is painfully small. And that’s too bad, because here is what happens when strategy is not at the heart of your organization’s actions: On a good day, you bounce around from putting out one brushfire after another. On a bad day, the fire wins.

Sound familiar?

At the Nonprofit Technology Conference in San Francisco on April 5, my Socialbrite partner Carla Schlemminger and I will be leading an interactive session titled You Need a Strategy, Dammit, Not a Twitter Account (with the Twitter hashtag #12NTCDammit).

And our message will be: Folks, it doesn’t have to be this way. Be proactive instead of reactive. Create a Social Media Strategic Plan to help your nonprofit get aligned, to begin working as a cohesive unit and to achieve real-world impact. Continue reading

November 17, 2010

Hey nonprofits, what’s better than a BIG donor?

Answer: Me!

Yep, I’d love to volunteer for your nonprofit for free.

Who am I?

My name is David Spark, founder of Spark Media Solutions, a custom publishing/social media firm. So many companies and organizations want to be seen as leading voices in their field, but they try to do it with marketing, branding, and public relations alone, which is not possible. To develop thought leadership, organizations must create editorial content, just like any other media outlet does in order to create voice. And that’s exactly what our organization does. We help companies build their industry voice.

Please feel free to look at my bio, my blog, and my business site.

I’d love to help your nonprofit be seen as an industry leader.

Why I want to volunteer for your nonprofit

  • While I’m very busy, I’d like to reserve 10-15 hours a month to volunteer for a nonprofit.
  • I’ve been on a couple of nonprofit boards in the past and I’ve really enjoyed the experience.
  • I’m eager to experiment with many different publishing and social media techniques.
  • I’m looking to work with a nonprofit to generate stories of what works and what doesn’t work in social media.

Continue reading