March 13, 2013

How to build awareness for your campaign

Nonprofit-Campaign
Photo courtesy of unicefiran (Creative Commons)

Social media, data & messaging are among the key ingredients

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media strategists, educators.

Guest post by Mary Joyce

Whether you run a nonprofit, a social enterprise or a cause organization, it’s likely that at some point you run up against the barrier we’ve all faced: How do I get the word out about this amazing campaign?

Here are seven steps that we’ve found make a good blueprint on how to build visibility and awareness so that you can then move people to take action and create impact.

Identify your targets and supporters

1There are two types of audiences that you most likely need to take action for you to achieve your goal: targets and supporters. Targets are the people who have the direct power to give you what you want. They are often officials who have the authority to make policy changes. The target could be a government minister or the principal of your school. When the target takes action, your goal is achieved. Continue reading

March 12, 2013

Attracting young people to your nonprofit

Volunteers

Use social media to encourage youth volunteerism in your organization

Guest post by Alison Richmond
easyfundraising.co.uk

Young people can be an incredible source of volunteers for nonprofits – they tend to have much more spare time than adults and often see volunteering as a good way to gain work and life experience to add to their resumé. But attracting young people can be difficult.

DoSomething.org released an index toward the end of last year in which they interviewed young people discussing their attitudes toward volunteering. With their suggestions in mind, here are some steps toward attracting young people to your nonprofit. Continue reading

March 7, 2013

Crowdshout: Social advocacy made simple

App puts social actions in the palm of your hand

Guest post by Glenn Vander Laan
Co-founder, Crowdshout

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, activists, general public.

GlennThe idea for Crowdshout hit my business partners and me back in November 2011, a few months following the Arab Spring and during the Occupy Wall Street protests. We realized that despite all of the tools and technology out there to support advocacy, something was missing. The advent of social media and the smartphone was helping to change the world right in front of us, but it was clear to us that all of the puzzle pieces were yet to fall into place to fully enable and empower groups of people.

crowdshout-icon Social media is providing real-time visibility to the social, political and consumer issues that affect us as individuals and as a society. The rapid dissemination of information has changed the game for governments and corporations in both positive and negative ways.

While social media has been embraced as a large part of an overall communication strategy, it can also be used as a powerful weapon by people in reaction to unpopular plans and policies. Institutions must now consider how to react to public opinion — from a Change.org petition, Facebook campaign or a viral video on YouTube.  In addition to this, the portability and capability provided by smartphones to access social media have allowed groups of individuals to communicate and organize very quickly and effectively in support of causes. Continue reading

November 29, 2012

Social Impact 100: Who’s really effecting change?

New giving platform helps donors direct their dollars to high-impact nonprofits

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Guest post by Tamara Schweitzer
Social Impact Exchange

The giving season is upon us and it’s the time of year when many around the country are thinking about the greater social good and gearing up to make their charitable donations. With crowdfunding platforms and the opportunity to donate online through social media outlets, the act of giving to charities and discovering new causes has never been easier. But it’s not always easy to determine where those dollars can do the most good, or to truly know if those donations are having a real impact.

The Social Impact Exchange, a national membership association dedicated to building a capital marketplace to help scale high-impact social solutions, hopes to change that with the launch of the Social Impact 100 (S&I 100). The S&I 100 is the first-ever broad index of U.S. nonprofits working in the issue areas of education, youth, poverty and health that have evidence of results and are growing to serve more people in need. Continue reading

November 27, 2012

Last call for your nonprofit to join #GivingTuesday

Leverage the power of #GivingTuesday to raise awareness & funds

John HaydonToday charities, families, businesses and folks like you will come together to help create #GivingTuesday. This creates an opportunity to join a massive trending conversation on social media that will surely create more awareness for your cause.

How can your nonprofit join #GivingTuesday? After you become a #GivingTuesday partner, create a Partner Page to be featured on the GivingTuesday website.

Then use your existing social channels to tell your people about #GivingTuesday: Continue reading

November 6, 2012

Tips & tools for effective online fundraising

Get the most out of social, but don’t forget to go deep

Second of two parts. Also see:
Why can’t I raise any money with social media?

Guest post by Ehren Foss
Co-founder and CEO, HelpAttack!

Last year I wrote a post for NTEN about four social media fundraising tools. (Socialbrite also ran: Social fundraising tools: Our top 5 picks.)

This year I’m going to take a vertical rather than horizontal approach, and identify several important types of tools you’ll want to consider when raising money online – either through your website or on a social network.

Shareable visual content, like the photo at top, relates to several important facets of social media fundraising: Is it easy to share on social networks? Does it link back to a page with a donation form or other action? Can you track who likes the content in your content relationship management system, if you have one? Continue reading