October 18, 2011

Media Cause: Crowdsourced online marketing for nonprofits

Image by arenacreative for Big Stock

Platform sources online volunteers to help nonprofits get the most out of the social Web

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, online media professionals, social media managers, marketing professionals, individuals.

Guest post by Jennifer Helfrich
Communications Manager, Media Cause

Having a social media strategy is an essential component for effective nonprofits and the causes they represent. However, creating a strong Web presence requires funding, technical skill and time – three things many nonprofits never have enough of. Case in point: James Schaffer, executive director of the Tiba Foundation, says finding time for the social Web is a frequent challenge. “Most of our time and effort goes to our actual project work, so when it comes to Web outreach, it can be a little overwhelming trying to gain a foothold out there.”

Media Cause allows volunteers from around the world to connect with nonprofits and offer their expertise on focused project needs.

Enter Media Cause. Eric Facas founded the nonprofit Media Cause in April to connect admirable organizations like the Tiba Foundation with Internet outreach professionals interested in volunteering. Facas found that social media experts capable of giving advice want to support good causes, but many don’t have the time to take on a pro bono client. For a flexible and relatively small time commitment, Media Cause allows volunteers from around the world to connect with nonprofits and offer their expertise on focused project needs. Most projects posted on Media Cause are hourlong commitments, can be sorted by cause and can be completed entirely online. Volunteers can offer expertise in three areas: search engine optimization, social media marketing and Google Grants support. Continue reading

April 22, 2010

10 volunteering sites to help you do good

Guest post by Chris Noble
CEO, Causemedia Group

National-Volunteer-WeekThis week is National Volunteer Week in the US. The week is a signature event created by the Points of Light Institute to celebrate “ordinary people doing extraordinary things to improve communities across the nation.”

Chances are if you work or volunteer for a nonprofit you already know that. After all, volunteers are the lifeblood of most nonprofits, and with 64 million Americans taking the time to give back in 2009, National Volunteer Week is as much about thanking volunteers as encouraging them to come back.
Maybe you even have a favorite volunteer and you’re planning a special recognition of his or her efforts this week. If that’s the case, stop reading right now, go to the Hands On Network page devoted to Celebrating People in Action and nominate that person who made the biggest difference for your organization this year.

Still here? OK, then, here are 10 sites you can use to find the volunteer opportunity that suit you best. Try ‘em out, pitch in for a good cause and who knows? Maybe you’ll get nominated for something next year:

Hands On Network

With 250 action centers around the country, it’s easy to connect and get started with a volunteer opportunity that fits your schedule and location. Plus, they’ll occasionally partner with corporations like Disney to offer special incentives for volunteering.

Do Something

Focused more on teen activism and engagement with causes, their site offers “Virtual Volunteer” opportunities so you can take action without leaving your couch!

AARP Volunteers

On the other end of the spectrum, the American Association of Retired Persons has a great site that identifies volunteer opportunities for the over 60 set. Many of these encourage folks to work with kids and teens and share their life experiences! Continue reading