A quick, helpful guide for nonprofits using WordPress
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, WordPress users.
One of the most common questions about writing an effective blog post is the proper use of categories and tags.
What exactly are categories and tags? What purpose should they serve for the reader? Should they each just be one word? How do tags and categories relate to each other? And what does all this mean for optimizing your site for search (SEO)? Continue reading →
A word of caution with plug-ins. If you’re like me, you want to add the latest shiny plug-in to your blog. And before you know it, your blog looks like downtown Tokyo.
Two problems with adding too many plug-ins:
You could drive away visitors who get blinded by an abundance of shiny objects.
Too many plug-ins can cause performance issues on your site.
The good news about plug-ins is that you can try them out for free, and deactivate them if you run into any problems. The important thing is to focus on your blog strategy and not the latest cool gadget.
Mission-critical social media plug-ins for your blog
I used the term “mission critical” to point out several plug-ins that are important and why you should consider using them.
2AddThis – This lets folks bookmark your post on pretty much any social media site. This plug-in is critical to help you see how people share your content (which sites they’re sharing on and which posts are shared the most). Social Bookmarks, Sociable (100+ different social bookmarking sites), ShareThis, SexyBookmarks are also great bookmarking plug-ins, but don’t have the reporting that AddThis does. Why mission critical? Because you need to be active on the sites where your content is being shared. Continue reading →