January 21, 2014

29 essential tools for social media marketers

Infographic on how to make your marketing more productive

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonIan Cleary of RazorSocial recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t a rundown of daily tasks. It’s the 29 tools.

Some of these tools you may already know about, but here’s a quick rundown of the highlights: Continue reading

May 7, 2013

Understand WordPress tags and categories

categories vs. tags

A quick, helpful guide for nonprofits using WordPress

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, WordPress users.

John HaydonOne of the most common questions about writing an effective blog post is the proper use of categories and tags.

What exactly are categories and tags? What purpose should they serve for the reader? Should they each just be one word? How do tags and categories relate to each other? And what does all this mean for optimizing your site for search (SEO)? Continue reading

April 29, 2013

10 ways to optimize your website for Pinterest

pinterest

Attract more visitors, encourage sharing through Pinterest

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Pinterest users.

John HaydonBy now you’ve heard about Pinterest, the social site that allows people to share images and videos, follow boards and people, and re-pin stuff they find interesting.

But have you optimized your website for Pinterest? Continue reading

January 23, 2013

Five tips to create powerful infographics

How nonprofits can use infographics to demonstrate supporters’ impact

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, Web publishers, bloggers, social media managers, individuals.

John HaydonPeople support your organization for one reason: They view your organization as the agent of change they seek.

If they had the resources, they’d make the changes they desire by themselves. But they don’t, which is why you’re in their lives.

So when you tell the story of your cause, you need to show how supporters ultimately create the outcomes. Continue reading

November 7, 2012

How to make your nonprofit site more mobile-friendly

3 steps to developing a responsive website

John HaydonImagine for a moment that a supporter of yours is having dinner with one of their friends (let’s call her Amanda).

The cause you support comes up in conversation, and because Amanda is passionate about the work your nonprofit does, she pulls out her iPhone to show her friend.

But there’s a problem.

Your website is not looking so hot. Not a good first impression.

Now obviously Amanda will be able to overcome this hurdle because of the trust she’s earned with her friend. But why put hurdles in front of your core supporters to begin with? Continue reading

January 15, 2010

6 essential social media plug-ins for your blog

Welcome to the 31 Day Challenge To Optimize Your Blog With Social Media. Today we’ll talk about how to optimize your blog with mission-critical social media plug-ins.

plug-inJohn HaydonThe WordPress community consists of thousands of software developers who create free software for your blog, called plug-ins. There are hundreds of social media plug-ins, designed to display your Twitter friends, pull in your Delicious tags or even import comments on a Facebook Note back into the blog post.

Don’t go crazy with plug-ins

A word of caution with plug-ins. If you’re like me, you want to add the latest shiny plug-in to your blog. And before you know it, your blog looks like downtown Tokyo.

Two problems with adding too many plug-ins:

  • You could drive away visitors who get blinded by an abundance of shiny objects.
  • Too many plug-ins can cause performance issues on your site.

The good news about plug-ins is that you can try them out for free, and deactivate them if you run into any problems. The important thing is to focus on your blog strategy and not the latest cool gadget.

Mission-critical social media plug-ins for your blog

I used the term “mission critical” to point out several plug-ins that are important and why you should consider using them.

1TweetMeme – Guy Kawasaki loves this plug-in because it lets people easily “spread the word about your websites and blogs.” This plug-in also allows you to collect stats on how people are tweeting about your blog posts. Why mission critical? Because how people tweet about your content informs your content strategy.

tweetmeme

2AddThis – This lets folks bookmark your post on pretty much any social media site. This plug-in is critical to help you see how people share your content (which sites they’re sharing on and which posts are shared the most). Social Bookmarks, Sociable (100+ different social bookmarking sites), ShareThis, SexyBookmarks are also great bookmarking plug-ins, but don’t have the reporting that AddThis does. Why mission critical? Because you need to be active on the sites where your content is being shared. Continue reading