June 30, 2009

How Convio uses social media

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How Convio uses social media from JD Lasica on Vimeo.

JD LasicaThe name Convio is a well-known brand in the nonprofit sector. The company offers online fundraising and marketing software and donor database and CMS solutions to its more than 1,200 nonprofit clients, ranging from a seven-person nonprofit with remote staff to large institutions like the Humane Society and American Cancer Society. (Yep, you have to be a nonprofi.)

At the Nonprofit Technology Conference in San Francisco I caught up with Jordan Viator, interactive communications manager for Convio. Jordan heads up their social media efforts, much of it through their Connection Cafe blog.

In this 6-minute video, Jordan talks about Austin-based Convio and how it uses social media.

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Convio offers software as a service, which means you don’t install the software on your servers but rather manage your modules “in the cloud,” as we sometimes say. While the nonprofit space has a wealth of vendors, Convio offers solutions that encompass online marketing, donor management and fundraising. Impressive. JD Lasica, founder and former editor of Socialbrite, is co-founder of Cruiseable. Contact JD or follow him on Twitter or Google Plus.

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