July 18, 2009

Good.ly: a tiny url service for charity

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Good.ly: a url shortener to benefit charity from JD Lasica on Vimeo.

JD LasicaDuring the Traveling Geeks‘ visit to London last week, I twice met Alicia Navarro, founder and CEO of Slimlinks, an automated affiliate marketing service for blogs and websites. During our talk she mentioned a little-known service that deserves wider visibility: good.ly.

goodlyIn this one-minute video, Alicia describes how it works. If you’re going to make a product recommendation on Twitter, you can do it through one of the traditional url shorteners — bit.ly, is.gd, ow.ly — or you can use good.ly. At good.ly you can designate a charity will would benefit from any commissions that are generated by your recommendation.

ChildVoice International, Crisis and DogsTrust are among the charities that would earn the lion’s share of commissions generated by a tweet.

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JD Lasica, founder and former editor of Socialbrite, is co-founder of Cruiseable. Contact JD or follow him on Twitter or Google Plus.

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Creative Commons Attribution 3.0 UnportedThis work is licensed under a Creative Commons Attribution 3.0 Unported.

  • Frank R.

    Seems like causes are getting a lot of attention from URL shorteners recently. There was another service, http://giv.to, that launched recently. I think their concept is more about creating links that go to donations pages to raise money directly, rather than indirectly through commissions on products. But http://good.ly seems like an interesting way to passively raise money.

    What happens to the other half of the commission? Is that kept by the user or Good.ly?

  • Here's another URL shortener with a simple charity fundraising mission: http://hyd.ro/

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