September 29, 2009

YouTube amps up its Call To Action feature

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John HaydonYour organization has included YouTube content as part of your social media marketing plan. You’ve signed up for the Youtube non-profit program so that you can use external links to allow fans to make donations, sign up as volunteers or sign a petition (regular users can link only to other YouTube videos).

I wrote about the “Call To Action” layover feature back in July, but it now appears that YouTube has amped up the feature. It now includes:

1. Prettier links

prettier links

2. Whenever and wherever you want them to appear

time when you want them to show up

3. Linked images within the video

linked images

So what does this mean for your non-profit? It means more clicks, as long as you use them creatively and with a sense of adventure. Funny how it always comes back to you, huh?

Kudos go to Michael Hoffman, who has been working with Steve Grove and Ramya Ragahvan — who runs the YouTube Nonprofit Program — on improving their features for non-profits.John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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