Organizations starting to use SMS as powerful tool for fund-raising
We’ve just released a new report, Nonprofit Text Messaging Benchmark Study, that offers the first-ever look at how organizations in the United States are using text messaging and how subscribers are responding. It shows that mobile phones are becoming increasingly popular as an advocacy and fund-raising tool by organizations, and it provides benchmarks and metrics by which nonprofit organizations can measure their success with text messaging.
Co-authored by myself and Michael Amoruso and Jessica Bosanko of M+R Strategic Services, the free report also illustrates the various ways in which organizations are using text messaging. The study was sponsored by Mobile Commons and mGive.
The earthquakes in Haiti earlier this year showed the power of SMS as a tool for fund-raising (raising millions in just a few days), and it’s now clear that there’s an opportunity for nonprofits to tap into the mobile market to engage their supporters. As the study reports, there are currently over 276 million wireless users in the U.S., and during the first half of 2009, users sent about 740 billion text messages. The report breaks down not only how nonprofits can use SMS to interact with supporters but also releases statistics on how specific organizations fared with their SMS campaigns.
You might be interested in learning:
- How nonprofits engage supporters through text messaging
- The advantages and limitations of text messaging as a tool for engagement
- How to evaluate the performance of a text message