• http://intensedebate.com/people/jlegon jlegon

    Excellent interview, JD. Suzanne makes a strong case for why storytelling matters, not just for non-profits, but for all companies. I'd love to find out more about the sources of the storytelling research Suzanne mentions in the video. Would she be willing to share that?

    Jeordan http://www.jlegon.com

    • http://www.socialimpactarchitects.com Suzanne


      My speech is a blend of many sources of books I have read, experiences, and the teachings from great MBA professors at Duke. Here is a starter list: Made to Stick & Switch by Chip & Dan Heath; Predictably Irrational by Dan Ariely; Influence by Cialdini; and anything by Seth Godin. I also did background reserarch on how scientists are proving why storytelling works.

      Thanks for your comment – if I can provide anything else, let me know.

      Take care,

  • http://ParkHowell.com Park Howell

    Suzanne does a great job of outlining the power of storytelling. We are huge believers in great tales, especially for sustainable causes. I use this one-page form to get clients to outline their brand story in their left brain, and then jump to the creative right brain to craft it. Let me know what you think of the worksheet: http://bit.ly/aCF4X6

    • http://www.socialimpactarchitects.com Suzanne


      What a great resource! I use something similar during my trainings and with my clients and it mirrors how Hollywood screenwriters and scriptwriters think about their storylines. Your pieces is very similar! Great work!


  • http://intensedebate.com/people/socialbrite socialbrite

    Thanks for the comments! Jeordan, I'll ask Suzanne, I'm sure she'll be happy to post some pointers.

    Park, I'm on the road but will check out your worksheet soon … – jd

  • http://www.success-stories.co.uk Margaret Parkin

    Good article – being a business storyteller myself, I couldn’t agree more! Re. the research on storytelling, there are a number of articles on my website, plus in my books, ‘Tales for Change’ etc. available from Amzone or Kogan Page publisher that you might find useful.

  • http://intensedebate.com/profiles/lesposen lesposen

    Story telling goes back to the caves in Spain? Um, no, oldest multimedia is probably on the exposed walls of caves in Arnhem Land, Australia, where indigenous peoples of the country have been storytelling, with music, of the dreamland for… 60,000 years?

    • http://www.socialimpactarchitects.com Suzanne

      Good point – to clarify – it is the first RECORDED story based on my outside research of anthropology. I'm sure it is debatable, but I'll leave that to the real scientists! The point is still the same – we use stories for multiple purposes and it brings us to a primal place where stories were our main way of communicating with others.


  • mediasetfree

    Hey thanks for the blog, right now I run a web page design to help non profs promote their causes from shooting, editing, uploading to creating a buz for their cause. Mediasetfre hopes to help out at least one hundred cause this year.


  • http://www.crackpatch.net/software-maxon-cinema-4d-studio-r12-021-build-rc32988-10072010-2-serial-number-key-generator-crack/ sticky

    Looks like, trackback doesn’t work. Can I ping your text?

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