December 28, 2010

10 favorite nonprofit books of 2010

“Digital Activism” was one of several books Beth gave to her friends at iHub in Nairobi.

Guest post by Beth Kanter

During 2010, I been able to read, blurb, write reviews, do blog giveaways, or author guest posts and interviews for a lot of terrific books that would be useful to nonprofit professionals in the social media, marketing, and ICT areas. Many authors generously sent me review copies . I also have a small pile of books sitting on my desk that I wanted to blog about. So, to close out the year, I thought I’d share this list of books with you, especially if Santa gave you an Amazon gift card.

Technology at the Margins: How IT Meets The Needs of Emerging Markets by Salesh Chutani, Jessica Rothenberg AAlami, and Akhtar Badshah

1I read the manuscript over the summer so I could blurb this book. The book looks at how ICT can help solve global poverty issues in a range of fields, including disaster relief, health education, micro finance, and education. It is filled with great examples and stories from around the world. The book is well-researched and offers frameworks for thinking about how to link technology to a theory of change. More about the book here. The authors were kind enough to give me a copy to give away on this blog, so if you leave a comment you could be the lucky winner of a book!

Digital Activism Decoded: The New Mechanics of Change, Mary Joyce, Editor

2Digital activism is defined by the Meta-Activism Project as “the practice of using digital technology for political and social change.” Mary Joyce is one of the thought leaders in the field. She is the founder and executive director of the Meta-Activism Project. I first met Mary in 2005 through my connection with the Global Voices community and can say that Mary is among the most knowledgeable and experienced digital activists in the world. I’m honored to be working with her on a training project that I’ll share more about in 2011. The book is available on Amazon or as a free download.

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good by Nedra Kline Weinreich

3Nedra Kline Weinreich is a social marketing whiz kid. I’ve been a fan her work since 2006. Her book is fantastic workbook that will lead you through six fail-proof steps to social marketing success. I love the checklists, her thoughts about the impact of social media and behavior change, and the DIY market research techniques. We were lucky enough to have Nedra stop by the Zoetica Salon and share some thoughts about how to measure social media outcomes. The book is available on Amazon.

The Wild Woman’s Guide to Fundraising by Mazarine Treyz

4I met Mazarine Treyz three years ago in Portland, Oregon, when I facilitated a one-day social media and nonprofit workshop for the Meyer Memorial Trust. She’s been a regular commenter on this blog. Her book is perfect for small nonprofits who are looking for practical and tactical tips and wisdom in developing a fundraising plan. You can get a copy here.

Zilch by Nancy Lublin

5Nancy’s book launched the same month as the Networked Nonprofit. I read it on long plane rides and ended up doing a book giveaway at one of my book talks! Non-profits are told to learn from business; in insightful and humorous book, Lublin, over at, tells the for profit sector what it can learn from non-profits, particularly about how to thrive with virtually no money. The book made Philanthrocapitalism’s Books of the Year List (so did Networked Nonprofit). Pick up your copy of the book on Amazon. Continue reading

December 28, 2010

Facebook Pages now offer easier ways to create friendly urls

Facebook alias

John HaydonFacebook Pages now have a new option called “Create Alias” under “Marketing” within the admin panel. An alias is a shortened url for your Facebook Page, making it easier for potential fans to remember, and easier to use in print, radio or TV (see as an example). Pages admins can create an alias once they have a minimum of 25 connections.

This new approach differentiates the feature from what most people might consider log-in credentials (username / password).

Also, having this located in the admin panel enables users to be more aware of this feature.

See also:

How to create a custom Facebook Page url

• More Facebook tutorials

December 27, 2010

SeeYourImpact: Affiliates help spread the joy

A short CNN segment on Apolo Ohno and SeeYourImpact.


Nonprofit, HasOffers let you connect with recipients of your gift this holiday season

JD LasicaHere at Socialbrite, we’re big believers in how online platforms are democratizing online philanthropy, volunteerism and social entrepreneurship, and we’ve profiled several of these organizations — Jolkona, InVenture, Kiva, CatchaFire, VolunteerSpot — and listed them on our Cause organizations page.

So in this last week of December, when an astonishing one quarter of all annual online giving takes place (22 percent in the last two days), we’re happy to see a partnership between SeeYourImpact, a remarkable example of one-to-one philanthropy, and HasOffers, a monitoring platform making a commendable splash in the social good sector.

Here’s how the partnership works:

seeyourimpactSeeYourImpact, a 501 (c)(3) nonprofit in Seattle, promises this: Give a gift, and in about two weeks you’ll receive the photo and story of the person you helped, with staff on the ground capturing the moment when your gift is delivered. The organization guarantees that 100 percent of every dollar donated goes directly to the people you designate. People can choose from a wide array of gifts that help people all over the world, solutions like $10 mosquito nets or $29 clean water filters.

“We want to show nonprofits how working with grassroots publishers is a powerful way to engage their audiences and move beyond traditional media.”
— Peter Hamilton,
VP of Marketing, HasOffers

HasOffers is helping SeeYourImpact build its own affiliate program — that is, through referrals and social software. Affiliate marketing generates 5 to 20 percent of online sales for the world’s biggest brands. HasOffers is providing the tracking software pro bono, and affiliates join the program to refer new donors (perhaps you?) to SeeYourImpact.

“We have plans for several more nonprofits in 2011, but we felt that SeeYourImpact was the best candidate to kick things off,” says Peter Hamilton, vice president of marketing for HasOffers. “Their model is strongly tied to the world of social sharing, making them the perfect opportunity for HasOffers to make a difference. We want to show nonprofits how working with grassroots publishers is a powerful way to engage their audiences and move beyond traditional media. We also believe in the power of the blogging community and in supporting quality publishers.”

Adds Shari Goetsch, director of communications for SeeYourImpact: “We’re focused on connecting donors with the lives they’re changing. Thanks to HasOffers, we hope to engage more people in our mission to make charitable giving engaging and transparent.”

There has been little testing of good affiliate channels by the nonprofit community, so we’ll be watching eagerly to see if this is an effective way for nonprofits to engage the grassroots publishing community.

Please give an affordable amount to someone in need.

To get more information about the program or to work with SeeYourImpact, contact Shari at [email protected]

December 23, 2010

Support the campaign for girls’ education in Asia

By Sherry Miller

The Asia Foundation, a San Francisco-based nonprofit, has created a cutting-edge Facebook video campaign, “Tell Her She Can,” which supports girls’ education in Asia. The Bank of Tokyo-Mitsubishi UFJ has offered to donate $1 for each Facebook “Like” that the “Tell Her She Can” video receives up to $15,000 toward girls’ education in Asia.

Here’s how to participate:

  1. Go to the Asia Foundation’s Facebook Page.
  2. LIKE this page.
  3. Click on the video “Tell Her She Can.”
  4. Click on the LIKE button under the video.

The campaign is up only for the holiday season. Asia Foundation has until Dec. 31 to reach the goal of $15,000.

The Tell Her She Can video is also playing on the CBS Superscreen in Times Square, New York. Bank of Tokyo-Mitsubishi UFJ is donating $5 for each Facebook “check-in” at that location to go toward the same fund.

Thank you for spreading the word and contributing to girls’ education in Asia!

Learn more about the Tell Her She Can fund here or contact Jennifer Chowdhury.

December 22, 2010

10 steps to create a great call to action


John HaydonOne of the most important elements on your nonprofit’s website is your call to action.

You might have a great design, compelling content and lots of visitors to your site. But what’s it worth if no one does anything on the page?

What is a ‘call to action’?

A call to action is just that – a direction or request for your visitor to take action. You want them to do something.

That something can range from sharing content via social media, joining an email list, signing a petition, or making an online donation.

10 steps to create a killer call to action on your site

1Know the time and place – If most of your traffic is coming from search, it means that the majority of people visiting your site are being introduced to you for the first time. They probably won’t make a donation, but they might “like” your Facebook Page or join an email list. You might not get kissed on a first date, but you might get a “yes” to a second date. Take the “yes”.

2Tell them what you want – Don’t be afraid to tell people what you want them to do. They’re busy. They want to be told.

3Make it about them – Instead of saying “Join our email list,” say “Don’t miss out!” Email lists are boring, but “missing out” is  painful. Think about what value they gain from taking action.

4Be specific – Giving people three donation amounts to choose from will get more results than making them come up with an amount. Guesswork takes time – remove it.

5Keep it simple – If they have to spend a minute or two to understand what you’re asking, you’ll lose them. Make sure your call to action is easy to understand.

6Make it personal – Tell personal stories about real people. People will take action to feed a little girl in Haiti before 500,000 homeless children.

7Create a short line-of-sight – Tell them how their specific donation will make an impact. “Your $10 will pay for a child’s lunch at school for an entire month.”

8Reduce the number of clicks – Remove CAPTCHAS, use Facebook Connect (the log-in protocol), keep the transaction all on one Page (as Razoo does).

9Say thank you – Tell them sincerely how much their donation means. A thank you goes a lot farther than you may think.

10Ask them to share – They just donated. That means you have a live one! Right now is the best time to ask them to share their actions on Facebook and Twitter. Use donation tools like Giving Impact to embed sharing into the donation process.

Finally, if you’re planning on using social media to promote the call to action, you need to be able to cut through the noise by presenting your call to action in a way that gets people talking. Like  Manny Hernandez did with this video.

What else works for you?

December 21, 2010

Use your online shopping habit to help a charity

Recfm donating 100% of product recommendation revenues to benefit Red Cross, Kiva, other nonprofits through Dec. 31

By Sherry Miller

Buy what you love, recommend products you love, and your favorite charity receives a donation. How could this be?, a new donor-driven website, makes this happen in three simple steps: choose a product, recommend it, share it. — a website and Facebook application based in Silicon Valley — has a mission to create, find and share your trusted recommendations for quality products. You recommend. People click or buy. Charities benefit. Half of’s site earnings are donated to the charities you choose.

National Foundation for Cancer ResearchHere’s how it works: Go to Pick a product you like. Write 140 characters to tell your friends why you love it and add some tags so others can find your rec in the directory.

When you tell exactly what you like about the product you’ve chosen, the site will generate a short url that you can share on Facebook, Twitter and other social networking sites. When your friends click on it, they’ll be taken to a site with more details on the product. If they decide to buy the product, receives a payment from the retailer and more than half of it is passed on to the charity of your choice.

Until the end of the year, will donate 100 percent of its revenues to these great nonprofits: The American Red Cross, National Foundation for Cancer Research,, Kiva and the American Foundation for Children with AIDS. sent its first three checks in early December to Kiva, The Red Cross and the NFCR. also gives away prizes and gift cards on a weekly basis. Continue reading