April 20, 2012

How to create fans-only content on your Facebook page

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Attract more Likes with custom tabs and tailored content

Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers, Facebook page administrators and strategists.

John HaydonThe other day you may have read my article in Socialbrite about a foundation that increased their Facebook Page fan base over 1,000 percent in 13 days by using fan gating.

There are lots of ways to do this. One way is to create a custom tab with content viewable only by fans. For example, you might create a video and say, “Like our page to watch the video.” (This is perfectly fine under Facebook’s Terms of Use.)

The 2 1/2-minute video above shows you how to use the Static HTML iframe tabs app — the most popular app for creating custom Facebook Page tabs — to create a fan gate. (Sorry for the jargon: Fan gating refers to the digital welcome mat that organizations put out to attract new fans. Some nonprofits and businesses display certain content or contests only to users who like your Facebook page, inducing newcomers to “unlock” the content behind the tab.)

The Static HTML iframe tabs page on Facebook has an excellent discussion forum where you can learn a lot from other Page administrators. Explore new ways to attract fans for your organization.John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.

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