In this post, we’ll drill down into your website’s landing pages to find ways to improve one of your organization’s most important ways of reaching the public. A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list. These are some of the most important pages on your site. As author and social marketer Seth Godin put it: “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”
Best practices
How to create clear objectives for your nonprofit’s website
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Web publishers, general public. If you’re creating a new website, or redesigning your current website, you absolutely must start with clear objectives. This way, you’ll save time deciding which website platform best suits your needs. You’ll also and have a clear framework for your design. […]
10 ways to make your nonprofit site more awesome
Despite the proliferation of social media, your website is still your primary identity online. It may not be the place where you engage with constituents and supporters, but it is the place they’lll go to when they want more from the relationship.
Storytelling tips from the experts at Pixar
Is this the chewiest infographic you’ve seen this week? Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Storytelling is often undervalued by nonprofits but is a key ingredient to furthering their mission and enhancing their fundraising efforts. ”Pixar’s 22 Rules to Phenomenal Storytelling” was compiled by PB&J Publishing based upon tweets by Emma Coats, an expert storyboard artist […]
4 reasons why cross-posting is a bad idea
We live in an age and place where technology allows us to increasingly automate countless daily tasks. But just because we can automate something, doesn’t mean it’s a good idea to do so. Especially if those tasks require tact. For example, scheduling an update on Facebook to go live at an optimal time doesn’t require tact. But […]