March 18, 2013

How nonprofits can build better relationships

by John Haydon

John Haydon sits down with Chris Brogan to gain a better understanding of how nonprofits can build better relationships. Continue reading

January 9, 2012

‘Giving 2.0′ chronicles changing face of charity

by JD Lasica

Image by Yodel Anecdotal on Flickr The world of charitable giving is undergoing its most radical transformation ever. As philanthropy has become democratized through the Internet and social media, Laura Arrillaga-Andreessen offers a timely, clear-eyed and inspiring assessment of the charitable landscape in her new book “Giving 2.0: Transform Your Giving and Our World” (Jossey-Bass). Arrillaga-Andreessen brings an impressive set … Continue reading

Category: Books
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November 23, 2011

How to create an ebook for your nonprofit

by Guest

Image by magann for Big Stock   5 easy steps for using an ebook to publicize your cause Target audience: Nonprofits, NGOs, social enterprises, businesses, brands, educators, Web publishers, individuals. Guest post by Amanda DiSilvestro Content writer, Resource Nation If you run a successful nonprofit organization, chances are you’ve tapped into both Internet and traditional marketing approaches. However, there is … Continue reading

May 12, 2011

Four types of social media strategies for nonprofits

by John Haydon

Most nonprofits that jump into social media have one goal: To see how hot or cold the water is. Only when they’ve gotten their feet wet do they scratch their heads wondering: “Why are we in this pool anyway?” Geoff Livingston (1/4 of Zoetica Media) shared a chapter from his book “The Fifth Estate” — due out next week — … Continue reading

March 11, 2011

‘Goodness Engine’ ebook: A social hackathon for DonorsChoose

by JD Lasica

Acouple of months back, some smart folks came together in San Francisco to provide creative technology and marketing strategies for DonorsChoose.org in a first of its kind “social hackathon.” DonorsChoose raises funds for public classrooms. Several of my friends were there — Beth Kanter, Chris Brogan, Chris Messina, Ben Parr, Kathy Sierra — as well as representatives from Bing, Facebook, … Continue reading

January 31, 2011

Better book buying: 10 socially conscious online bookstores

by JD Lasica

Where to find nonprofit, independent & progressive booksellers Most of us in the philanthropic and social good communities face the recurring question: Where should I buy my books — online or in the local community? And: How much more am I willing to pay to buy from an indie publisher or a green publishing house? Let’s begin with offline. For … Continue reading