Black Friday sales were down 11% while #GivingTuesday had a banner year! By Ritu Sharma The final numbers are rolling in, and by all accounts the three-year-old day dedicated to giving known as #GivingTuesday, is proving once again that Black Friday and Cyber Monday aren’t the only spending days top of mind in our communities. That the long weekend of … Continue reading
Tips to make Facebook work harder for your website Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. How you reach people is not limited to your Facebook Page. You reach people with your e-mails, your YouTube videos, mentions in the local newspaper. And you reach people with your website content. In the same way that … Continue reading
Find inducements & show them the payoff This is the second part of a two-part series on making the case for your social media plan and initiatives. Also see: • Getting your board on board with social media Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers. Getting your board engaged and on board with social media can … Continue reading
Facebook’s news feed algorithm will soon put a damper on external links to memes and instead suggest related articles and resurface updates or high-quality content with new comments. Continue reading
One of the most critical components of an effective content strategy is to understand your audience. In this video we lay out 10 ways to use Graph Search to understand your organization’s Facebook community.
A little known but powerful way to curate content is with Facebook interests lists. Interest lists are lists of pages that Facebook users can create and access from their sidebar. Continue reading