November 18, 2009

Fundraising with social media — the right way

by Beth Kanter

Wildlife Direct harnesses social networks to ‘secure a future for wildlife’ Last week I wrote about a pair of surveys that looked at social media and nonprofits. One came to the conclusion that social media was a waste of time; the other talked about strategic implications on how to be successful. If you want to be successful using social media … Continue reading

August 21, 2009

What are fundraising widgets and how can non-profits use them?

by John Haydon

Last week, Chris Garrett and I gave a presentation called Measuring Social Media ROI. A participant asked, “What is a widget?,” which Chris and I tried to explain, but only had limited time. Thinking it might be useful to source the answer from an expert, I invited Eric Schrader of the social fundraising company givezooks! to answer two questions. … Continue reading