October 9, 2013

Should your nonprofit focus on donor retention or acquisition?

by Guest

Many of our metrics seem to weigh heavily on the side of acquiring new donors, new names for the list, new event attendees. But there’s often not enough appreciation, and therefore not enough time devoted to, building relationships with those who are already on our lists. Continue reading

September 12, 2013

Spotlighting the personal stories of 10 social innovators

by kiwanja

Charting ‘The Rise of the Reluctant Innovator’ “Don’t ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who come alive” – Howard Thurman (1899 – 1981) When David Rowan, editor of Wired Magazine, invited me to write a short article for “Ideas Bank” in … Continue reading

August 14, 2013

12 ways to make your campaign more effective

by Guest

Nonprofits get 30 percent of their individual donations in December, so having a successful year-end fundraising campaign is essential. Taking a multichannel approach to your fundraising is the only way to go. But how do you do it? Here’s a handy list of 12 steps for campaigns. Continue reading

Category: Fundraising
July 18, 2013

4 tips to boost online actions with direct mail

by John Haydon

Direct mail seems to be a common way for nonprofits to promote their events and fundraisers, but it’s rarely connected to their online counterpart. Here are four ways to integrate the two. Continue reading

June 11, 2013

The impact of mobile on peer-to-peer fundraising

by Guest

When it comes to fundraising, mobile fundraisers raised more individual pledges from friends and family than non-mobile fundraisers. Find out why your organization should be using mobile to reach new and existing donors. Continue reading

April 16, 2013

Nonprofits, online giving & secrets from the Obama campaign

by JD Lasica

Highlights of 2013 eNonprofit Benchmarks Study (infographic) This is the second of two articles on NTC 2013. Also see: • Highlights of 2013 Nonprofit Technology Conference Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, journalists, general public. Every year, Socialbrite takes a look at the annual study of online nonprofit trends put out by the communications firm M+R … Continue reading