February 14, 2012

To create a metrics program, first identify your goals

by Guest

Deciding how to measure your social media efforts can be a challenging undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you? Continue reading

February 13, 2012

6 ways to tell your stories with data

by Guest

Data is the new black. These days everyone is releasing it, visualizing it, aggregating it, and mashing it up. And for good reason. Data is so much more than a stack of numbers or a server filled with client outputs. It can justify the work that your organization is doing, help others understand why it is critical, and offer exciting new ways to motivate others to help solve the problems your organization is working on. Continue reading

January 25, 2012

First steps in measuring impact for your nonprofit

by Guest

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. To be successful you’ll need full management support and a dedicated key project lead for your team. This person will take the helm on laying out tasks in a sequence, informing other staff of their roles and assignments, and providing assistance to people as they complete their parts of the evaluation. Continue reading

Category: Metrics, Social media
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January 19, 2012

How to use Google Insights for your nonprofit or business

by Guest

You’ve started a blog for your nonprofit, NGO, social enterprise or green business and included examples of your organization’s sustainability initiatives. You’ve highlighted your efforts to reduce your carbon footprint and green your supply chain in your marketing collateral. You’ve created guides for your customers of how to be environmentally conscious with your product. Continue reading

December 19, 2011

How Google+ Ripples can move supporters to action

by Debra Askanase

Google+ rolled out its Ripples feature a few weeks ago, with just a hint of data potential within Google+ for marketing and engagement. Google+ Ripples is really the first set of metrics we’ve seen from Google around Google+. It’s not enough, of course, but worth parsing because it hints at what is to come from Google. It also offers Google+ users relevant information about the use of circles, G+ influence, and how data is spread. Continue reading

December 9, 2011

Best Web analytics tools for nonprofits

by Guest

Web analytics tools help you track your site’s statistics, which let you see how many people are looking at each page, what sites they came from, and other information to help develop a picture of who your audience is. But which Web analytics tool should you use? Data-tracking needs are similar for all organizations, including nonprofits, libraries, small businesses, and corporations. Continue reading