December 7, 2011

Which Facebook Insights metrics matter to your nonprofit?

by John Haydon

Now that Facebook has rolled out the new Insights to all Pages, you’re probably wondering what some of these new metrics mean.

But you’re also wondering which ones really matter. Continue reading

November 17, 2011

How nonprofits should be using data

by Debra Askanase

I recently presented a workshop titled “Data Driven Leadership” at the Massachusetts Nonprofit Network/AGM annual conference along with colleagues Marc Baizman and Steve Backman. The question we addressed in the workshop was: What online data can help a leader make informed decisions around programming, advocacy and fundraising? Marc, Steve and I have expertise in Google Analytics, in understanding customer segmentation and databases, and in identifying social media metrics, respectively. Continue reading

November 4, 2011

Get deep into engagement with the new Facebook Insights

by Debra Askanase

Ilove the new Facebook Insights. Unlike so many other changes that Facebook has sprung unexpectedly on us, the new Insights is a welcome change. I think it is such a significant change that it is a game-changer in the social media space. Continue reading

October 26, 2011

How to use the new Facebook Insights

by John Haydon

Two weeks ago, Facebook launched a completely new version of Facebook Page Insights along with several new metrics. Continue reading

October 21, 2011

Why Long Tail keywords matter to your nonprofit

by JD Lasica

On Wednesday I gave a presentation with author and nonprofit rock star Beth Kanter at CompassPoint‘s “Effective Social Media Strategy and Powerful Tactics for Networked Nonprofits,” a gathering that brought representatives from 80 nonprofits to San Mateo, Calif., for workshops to help them become more social organizations. Continue reading

October 12, 2011

14 ways to improve your email open rate

by Guest

Photo by hayesphotography for Big Stock Your nonprofit’s messages are important. Here’s how to make sure they’re seen Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, marketing professionals. Guest post by Brett Meyer Communications Director, NTEN While you’ve probably worked hard to build a subscriber list for your organization, getting those e-mail addresses is only half the battle. … Continue reading