December 16, 2011

YouTube’s viral stars: The new nonprofit ambassadors

by Guest

“It’s Time,” a nonprofit viral video from Australia, shows the power of YouTube for raising awareness. Project 4 Awesome on YouTube: 5 years of online community organizing Target audience: Nonprofits, foundations, social enterprises, cause organizations, NGOs, brands, businesses, Web publishers, educators, journalists, general public. Guest post by Hunter Walk Director, Product Management, YouTube In 2007, YouTube stars John and Hank … Continue reading

December 6, 2011

How to edit your nonprofit video inside YouTube

by Guest

Image by frbird for Big Stock A step-by-step guide to using YouTube’s Video Editor feature This is part of an ongoing series of guests posts from content partner Target audience: Nonprofits, foundations, NGOs, cause organizations, social enterprises, brands, businesses, video producers, Web publishers. Guest post by Brannon Cullum By now, most nonprofits understand the value of creating video … Continue reading

November 30, 2011

How to effectively use calls to action in nonprofit videos

by Lauren Major

Getting your supporters to take the next step when your video ends This is part two of a three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Part two describes the use of call-to-action video overlays to boost ROI. Also see part one: • Creating compelling advocacy videos for nonprofits Target audience: … Continue reading

September 27, 2011

Techniques to add dazzle to your advocacy video

by Lauren Major

Matanya’s Hope tells stories of Kenyan schoolchildren through photos & video Multimedia storytelling can be an incredibly powerful tool for your organization to attract funders, motivate volunteers and demonstrate the power of your message. Our friends at Matanya’s Hope asked us to create a visual story for their nonprofit by seamlessly blending photos and video footage that they have captured … Continue reading

September 22, 2011

How to make cause marketing video that doesn’t suck

by Guest

  10 tips you need to know before picking up that camera Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, educators, video producers, Web publishers, storytellers, individuals. Guest post by Steve Stockman Writer/director/producer, Custom Productions, Inc. Videos are made out of passion you have for your cause — the people you are helping, the changes that need to be … Continue reading

August 24, 2011

Storytelling 2.0: Why nonprofits need to tell stories

by JD Lasica

Nonprofits have astonishing stories to tell — about the constituents you serve, about your mission, about your organization. But too often nonprofits don’t know how to convey those stories effectively. At the Social Media for Nonprofits conference in Los Angeles on Monday, I gave a half-hour talk on “Storytelling 2.0: Harnessing video and commkunity to meet your nonprofit’s mission.” At … Continue reading

Category: Making media, Video