May 15, 2013

Infographics: Not your grandmother’s pie chart

by Guest

Find out why info graphics and data visualizations are helping organizations tell their stories and showcase their statistics by using colorful graphics and compelling story lines. Continue reading

April 11, 2013

25 SMART social media objectives

by Guest

Using SMART objectives can help nonprofits chart their impact. Find out how to set SMART objectives and why this is important. Plus, check out 25 objectives for inspiration. Continue reading

November 1, 2012

3 analytics tools to gauge your social audience

by Guest

Turn data into knowledge through powerful, insightful measurement and analytics tools. Here are three simple tips and resources that nonprofits can put to work to continue listening, monitoring and implementing. Continue reading

October 15, 2012

How DoSomething uses data to change the world

by Guest

Sometimes impact can be achieved without money, an adult or a car This post was written by Beth Kanter, co-author of the new book Measuring the Networked Nonprofit: Using Data to Change the World. She and co-author KD Paine appear at TechSoup headquarters, 525 Brannan St., Suite 300 in San Francisco on Wednesday from noon to 1:30 p.m. Register to attend the … Continue reading

October 1, 2012

5 Google Analytics stats you should be tracking

by John Haydon

If you want your website to increase the number of email subscribers and new donors on your website, you first have to know what’s currently working (or not) on your website. The best tool for the job is Google Analytics. Here are five important stats to measure with Google Analytics. Continue reading

May 29, 2012

Metrics: Go beyond counting likes and followers

by John Haydon

Archers don’t aim at the point halfway between the arrow tip and the target. If they did, they would never hit the bullseye.

In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they’re not getting the results they expected. Continue reading