September 8, 2014

3 ways to sharpen your PR measurement skills

by Shonali Burke

Focus on what you should be measuring so you can streamline your PR measurement tracking Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises When it comes to the latest in PR measurement, the mere thought of it may make you feel like it’s impossible to “keep up.” Before you overwhelm yourself, take a deep breath and focus on growing your … Continue reading

September 23, 2013

4 Facebook metrics your nonprofit shouldn’t overlook

by John Haydon

Facebook has four data points that shows you if people negatively reacted to your post. Take these factors into account when calculating the return on investment during a campaign or other social media activity. Continue reading

July 15, 2013

Understanding the big changes to Facebook Insights

by John Haydon

Facebook has just rolled out a new look to Facebook Insights, including some important changes to its metrics reports. In this 10-minute video we’ll step you through the changes and what they mean for your organization or nonprofit. Continue reading

May 15, 2013

Infographics: Not your grandmother’s pie chart

by Guest

Find out why info graphics and data visualizations are helping organizations tell their stories and showcase their statistics by using colorful graphics and compelling story lines. Continue reading

April 11, 2013

25 SMART social media objectives

by Guest

Using SMART objectives can help nonprofits chart their impact. Find out how to set SMART objectives and why this is important. Plus, check out 25 objectives for inspiration. Continue reading

November 1, 2012

3 analytics tools to gauge your social audience

by Guest

Turn data into knowledge through powerful, insightful measurement and analytics tools. Here are three simple tips and resources that nonprofits can put to work to continue listening, monitoring and implementing. Continue reading