February 23, 2015

Photos no longer get more reach on Facebook

by John Haydon

You’ve no doubt heard the advice that posting photos will help you get more reach on Facebook. That advice has been tried and true for years, until now. According to a study by SocialBakers, photos now get less organic reach than videos, links, and even text updates. In fact, videos are now the king of the News Feed! Socialbakers analyzed … Continue reading

February 19, 2015

Honesty Oscars 2015: Best Activist in a Leading Role

by Caroline Avakian

Our friends over at the Accountability Lab and the ONE campaign are hosting the Honesty Oscars. Every day in the week leading up to the Academy Awards, February 17th to 21st, ONE and Accountability Lab will unveil a category for our Honesty Oscars 2015, an award that honors not Hollywood films, but the creative work of activists and organizations that … Continue reading

July 1, 2014

7 Facebook hacks to make your website more shareable

by John Haydon

Tips to make Facebook work harder for your website Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. How you reach people is not limited to your Facebook Page. You reach people with your e-mails, your YouTube videos, mentions in the local newspaper. And you reach people with your website content. In the same way that … Continue reading

March 10, 2014

SourceRise: Connecting nonprofits/NGOs to journalists

by JD Lasica

SourceRise connects journalists and bloggers to sources at international NGOs and nonprofits in an effort to diversify the voices represented in the news and to increase the number of well researched, compelling development and foreign news stories in traditional media. Continue reading

April 16, 2012

A Success Summit for green business entrepreneurs

by Guest

Free series will help you kick-start your social enterprise This is Earth Week, and Green Marketing TV is putting on the first Green Business Entrepreneurs Success Summit, aimed at uniting purpose and profit for a sustainable planet. Socialbrite founder J.D. Lasica is participating Thursday at 11 am ET, 8 am PT. Guest post by Lorna Li Founder, Green Marketing TV … Continue reading

January 13, 2012

Should nonprofits use video for their annual reports?

by Debra Askanase

Target audience: Nonprofits, foundations, social enterprises, cause organizations, NGOs, businesses. There are three things I know about the nonprofit annual report: It takes a ton of time to put together beautifully, few people actually read it, but funders require it. The annual report is one of those pieces of communication and collateral that executive directors and development directors dread putting … Continue reading